Social Media Program Producer

Responsibilities: IP Expansion & Content Strategy Develop and launch new video programs across a wide range of creative formats (e.g., talk shows, quiz shows, variety programs, and in-depth discussions) that best suit the topic and leverage the highly engaged audience from our existing successful IPs. Audience-Centric Curation Continuously analyze audience behavior, preferences, and market trends to identify content opportunities. Transform current events, human-interest stories, and viral trends into compelling content that the audience wants to watch, empowering the producer to choose the most effective storytelling format for each specific topic. Systematic Production Management Take full ownership of the content production process, from ideation and pre-production planning through production and content delivery. Act as a strategic partner to the host and editorial team to systematically plan and manage operations. Strategic Guest Management Possess a sharp sense for casting; identify, select and coordinate with the most suitable co-hosts, experts, or guests tailored to specific topics and program formats. Digital Platform & YouTube Expertise Apply in-depth knowledge of the YouTube ecosystem, including platform best practices, audience behavior, and long-form content strategies, to support sustainable channel growth. Utilize YouTube insights and performance data to optimize content performance. (Knowledge of YouTube monetization strategies is an advantage.) Qualifications: Bachelor's degree in Mass Communication, Journalism, Digital Media, Film Production, Marketing, Communication Arts, or a related field. Minimum 3 years of experience in content production, digital media, YouTube production, television production, or a related field. Proven experience producing long-form digital content such as talk shows, variety shows, interviews, documentaries, podcasts, or similar formats. Strong understanding of YouTube content strategy, audience engagement, and long-form video production. Good understanding of social media trends, viral content, and digital consumer behavior. Excellent storytelling and content planning skills with the ability to transform trends into engaging programs. Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams. Good command of Thai and English, both written and spoken.