RETAIL ACCOUNT MANAGER

This position holds responsibility for the development of sales in the Retail Channels. We are looking for an experienced, self-motivated professional with an entrepreneurial spirit to manage key retail accounts and build strong customer relationships. He / She is target-oriented and constantly strives to achieve sales targets. Key Responsibilities: 1. Account Management & Relationship Building Cultivate and maintain strong strategic partnerships with the dealer network through structured on-site visits to drive brand loyalty and secure consistent product orders. Act as the primary brand ambassador to regularly update and educate dealers on new product launches, technical innovations, and active commercial promotions. 2. Territory Management & Business Development Execute structured monthly business trips to the Northern region to maintain high-touch engagement with regional dealers, audit local market conditions, and drive consistent territory sales growth. Drive market penetration by proactively prospecting, qualifying, and onboarding high-potential new dealer accounts to expand the company’s retail footprint. 3. Trade Marketing & Visual Merchandising Collaborate closely with dealers to plan, coordinate, and execute localized sales activations, including roadshows, exhibitions, and product training sessions to stimulate end-consumer demand. Audit and maintain visual merchandising compliance across dealer showrooms, ensuring our products are prominently positioned and fully supported by point-of-sale (POS) materials. 4. Operational & After-Sales Excellence Serve as the primary point of contact for dealers to resolve day-to-day operational inquiries regarding machine models, inventory availability, spare parts, and accessories. Partner closely with the service team and Authorized Service Centre (ASC) to ensure seamless after-sales support, streamline repair turnaround times, and optimize customer satisfaction. 5. Logistics & Supply Chain Coordination Collaborate actively with the internal operations team to closely monitor stock inventory levels and ensure accurate availability for upcoming dealer requirements. Oversee and follow up on critical delivery matters to secure the timely dispatch and arrival of products, mitigating delays across your territory's distribution chain. 6. Dealer Performance & Incentive Management Continuously track and analyse individual dealer sales performance metrics against established milestones to identify growth trends and areas of underperformance. Guide and support dealers to ensure they achieve their structural volume and growth targets, actively qualifying them for corporate sales incentive programs. 7. Commercial Intelligence & Reporting Monitor and analyse competitor field activities, pricing shifts, and promotional strategies to provide regular, actionable market intelligence reports to management. 8. Target Execution & Commercial Performance Own and execute personal monthly, quarterly, and yearly sales targets to support corporate revenue benchmarks and regional growth plans. Formulate monthly and quarterly sales forecasts for the assigned territory to assist in corporate inventory planning and distribution strategies. Requirements: At least 2-3 years of working experience in sales to the Retail Channel, modern or traditional trades Good communication skills with proficiency in English, Bahasa, and local dialects Proficiency in Microsoft Office and use of social media Result-oriented and strong commitment to achieving sales goals Good interpersonal and good communication skills are essential Strong Customer orientation and dedication to providing good service Able to work independently, diligent, ethical, and committed. Strong team player with good teamwork Able to travel regularly within Malaysia Flexibility to provide support for sales development activities when required.