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Digital Marketing Specialist (6 Month Contract)

PRTR Recruitment · Bangkok

📅 07/08/2026
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More than just a recruitment company. At PRTR, we have been a part of our customer's success for 30 years as their total HR solutions partner. With 550 dedicated professionals and over 15,000 outsourced staff, we will continue to carry out our mission to develop a better career, a better life, and a better society, and thrive to become the No.1 people solutions organization in Southeast Asia. Job Description: Strategic Campaign Leadership Plan and develop digital marketing campaigns for AMERICAN STANDARD, GROHE, and INAX . Manage the end-to-end execution of digital marketing campaigns, ensuring alignment with brand objectives and business goals. Provide direction to creative agencies on the development and adaptation of visual and written creative assets, including digital display banners, social media content, videos, campaign microsites, and landing pages. Develop integrated campaigns that support the entire customer journey, from brand awareness and consideration through to purchase, advocacy, and repeat business. Execute campaigns supporting e-commerce, omnichannel, online-to-offline (O2O), and drive-to-store objectives. Manage campaigns across a variety of owned, earned, and paid digital channels, including: Google Search (SEM), Display and Video Advertising (YouTube), Social Media Advertising, Email Marketing and CRM, Website Content, Microsites, and Landing Pages (other relevant digital platforms that support brand awareness and business growth). Develop and execute the regional always-on Search Engine Marketing (SEM) strategy. Collaborate with cross-functional teams, including Brand, Legal & Compliance, Designers, and external agencies, to successfully implement and optimise digital marketing campaigns. Adopt a test-and-learn approach by proactively identifying, testing, and recommending new digital marketing strategies and optimisation opportunities. Develop digital marketing guidelines and oversee campaign audit and compliance processes to ensure brand consistency and governance. Provide guidance and support to regional markets in planning and executing their digital marketing initiatives. Social Media Develop and execute social media and content marketing strategies, including email marketing and website content, to drive brand awareness, customer loyalty, and engagement. Manage social media profiles across multiple LIXIL brands, including community management where appropriate. Collaborate with brand owners and local markets to develop and maintain social media content calendars. Work closely with local markets to plan, execute, and optimise paid social media campaigns, primarily across Facebook and Instagram. Monitor the latest digital trends, social media developments, and emerging platforms, proactively recommending innovative ideas and best practices. Develop social media guidelines and oversee audit and compliance processes to ensure brand consistency and governance. Provide guidance, support, and best practice recommendations to regional markets in planning and executing their social media initiatives. Search Engine Optimization Support Search Engine Optimization initiatives for APAC websites. Work with agencies to ensure SEO best practices are included in digital marketing campaigns and social media strategy. Email Marketing Own and manage the Email Marketing platform. Work with brand owners and content agencies to define and execute B2C and B2B email marketing strategy. Responsible for development of guidelines and execution of audit and compliance process. Market Support Establish and maintain a collaborative and productive working relationship with key counterparts in all APAC markets. Manage and support markets on their GTM plans for regional campaigns and local initiatives. Define and execute compliance processes (e.g. brand standard compliance, KPIs performance tracking). Define and execute frameworks to monitor ROI, specifically tracking the impact of digital campaigns on revenue and business value. Identify and share best practices across the region. Reports and Other Administrative Tasks Develop framework to monitor ROI and KPIs, including budgets. Analyse and report campaign performance with actionable insights. Prepare reports and presentations as required. Manage internal processes related to performance of duties. Plan and execute other ad-hoc projects as required. Qualifications: University Degree in Business or Marketing or Information Technology Work Experience Minimum of 3 years’ experience in digital marketing. Experience with Google Analytics, Google advertising platforms, and Google Tag Manager. Experience using Content Management Systems (e.g. Wordpress, Sitecore, Craft) and ticketing systems (e.g. Jira, Monday.com, Smartsheet). Related experience in building materials industry preferred, but not required. Benefits: Social insurance. Vacation: 6 days/year. Business leave: 3 days. Contract: 6 months. Working hours: 8.00-17.00.
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