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HORECA Business Development Manager

Ajethai · Bangkok

📅 03/08/2026
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Ready to lead the growth of one of Thailand's fastest-growing beverage businesses? At AJE Thailand , we're looking for a commercially driven leader to expand our HORECA business, build strategic partnerships, and unlock new growth opportunities across Hotels, Restaurants, Cafés, and Catering. If you have a passion for winning new business and creating long-term customer success, this is your opportunity to make a real impact. Job description Identify and develop new business opportunities within the HORECA channel to accelerate market growth. Build long-term partnerships with key customers, hospitality groups, and strategic accounts. Drive sales performance by executing commercial strategies and achieving revenue and profitability targets. Lead commercial negotiations, customer business reviews, and contract agreements. Partner with distributors and cross-functional teams to strengthen market coverage and execution excellence. Monitor market trends, customer insights, and competitor activities to identify new growth opportunities. Responsibilities Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field. 3-7 years of experience in Business Development, Key Account Management, or Sales within Beverage, FMCG, Food Service, or HORECA industries. Proven ability to win new business, manage strategic customer relationships, and deliver commercial results. Strong negotiation, analytical, presentation, and stakeholder management skills. Good command of English, both written and spoken. Self-motivated, entrepreneurial mindset, and passionate about achieving ambitious targets.
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