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The Marketing Manager (F&B) is the strategic driver behind our culinary and dining experiences. This role is responsible for developing and executing highly effective marketing strategies that drive brand awareness, customer traffic, and revenue across our portfolio of restaurants, cafés, food halls, and specialized F&B concepts. Key Responsibilities: Strategic Planning & Brand Management Strategy Development: Develop and execute comprehensive, integrated marketing strategies aligned with overall business objectives and revenue targets. Brand Guardianship: Build and manage brand positioning, ensuring strict consistency across all physical and digital customer touchpoints. Market Intelligence: Analyze market trends, customer insights, and competitor activities to identify and capitalize on new F&B growth opportunities. Campaign Execution & Digital Marketing Campaign Management: Plan and execute impactful promotional campaigns, seasonal dining events, product/menu launches, and on-ground customer engagement activities. Digital Leadership: Spearhead all digital marketing efforts, encompassing social media strategy, website management, email marketing, online advertising, and influencer collaborations. Customer Retention: Drive customer acquisition, retention, and brand loyalty through targeted CRM strategies, membership programs, and digital marketing initiatives. Partnerships & Cross-Functional Collaboration Strategic Partnerships: Build and nurture strategic alliances with complementary brands, media outlets, Key Opinion Leaders (KOLs), and corporate partners to amplify brand visibility. Internal Alignment: Collaborate closely with operations, culinary teams, leasing, and external partners to ensure campaigns are effectively executed at the store level. Brand Compliance: Ensure all marketing materials, menus, and external communications comply with established brand guidelines. Leadership, Budgeting & Performance Team Development: Lead, mentor, and develop the internal marketing team while effectively managing external creative agencies and vendors. Budget Management: Manage the F&B marketing budget meticulously, optimizing spend to maximize ROI for all marketing investments. Performance Tracking: Track, analyze, and report on campaign performance using established metrics, providing actionable insights for continuous improvement. Key Performance Indicators (KPIs): Commercial Growth: Sales and revenue growth across F&B outlets. Volume: Customer traffic and footfall metrics. Efficiency: Campaign Return on Investment (ROI) and overall marketing effectiveness. Qualifications & Requirements: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field. 5–8+ years of proven marketing experience, with a strong emphasis on the Food & Beverage, Premium Retail, or Hospitality sectors. Demonstrated success in developing end-to-end marketing campaigns that drive tangible foot traffic and sales growth. Strong expertise in digital marketing, CRM integration, and social media trend analysis. Excellent leadership, negotiation, and cross-functional project management skills. Exceptional communication and presentation skills in both Thai and English.
Here's where they are, who's hiring them, and what to say in your interview.
27.322Jobs
5.920SG
62%EN
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.