Social Media and Content Manager

Company Description Seibu Prince Hotels and Resorts offer a variety of hotels in more than 90 locations worldwide, all with the same spirit of hospitality: to unlock the unique pleasure of travel and brighten the everyday. With every discovery, a new story unfolds. As a global hotel chain originating in Japan, Seibu Prince Hotels and Resorts continues to make great strides in the world with a goal to operate a total of 250 hotels worldwide. Role Description Developing and executing content and social media strategies across the Seibu Prince Hotels & Resorts portfolio. Managing the organisation's social media channels and content ecosystem to increase brand awareness, audience engagement and support commercial objectives. Creating and coordinating content across multiple hotel brands, destinations, campaigns, and regions. Supporting hotels with content planning, social media best practices, brand compliance and campaign execution. Monitoring social media and content performance, providing reporting, insights and recommendations to support business growth and direct revenue initiatives. Responsibilities Content Creation & Studio Management Develop, edit, and manage content strategies across the Seibu Prince Hotels & Resorts portfolio, ensuring all content supports brand positioning, hotel objectives, campaign activity and commercial priorities. Create and coordinate content including social media posts, reels, stories, short-form video, campaign assets, hotel updates, destination content and promotional material across multiple brands and regions. Manage content calendars, production schedules, asset libraries and content workflows to ensure content is delivered on time and aligned with brand standards. Coordinate content requirements with hotels, regional teams, agencies, photographers, videographers, influencers and creative partners. Identify content opportunities across hotels, destinations, guest experiences, seasonal campaigns and brand initiatives to improve engagement, awareness, and commercial performance. Ensure all content is aligned with brand guidelines, tone of voice, campaign messaging, accessibility standards and platform best practice. Social Media Management & Performance Manage the day-to-day operation of social media channels across Instagram, Facebook, LinkedIn, YouTube, Meta Business Suite and other approved platforms. Schedule, publish and optimise content across social media channels, ensuring activity aligns with brand standards, audience behaviour, campaign timelines and hotel priorities. Monitor audience engagement, comments, direct messages, reviews, and community interactions, escalating guest service, brand, or reputational matters where required. Develop and implement organic social media strategies designed to improve audience growth, engagement, reach, brand awareness, and campaign performance. Monitor platform trends, competitor activity, algorithm updates and industry developments to identify opportunities for innovation and continuous improvement. Reporting & Commercial Support Develop and maintain social media measurement frameworks to accurately track content performance, audience growth, engagement, referral traffic and campaign effectiveness. Prepare monthly social media and content performance reports, including strategic insights, recommendations and commentary for management reporting. Contribute social media and campaign performance data to monthly P&L reporting, commercial reviews, executive reports and board papers. Training Maintain up-to-date knowledge of social media platforms, content creation trends, digital marketing developments, hospitality marketing best practices, and emerging technologies. To participate actively in Company, Hotel and Commercial training programs and ensure sound knowledge and adherence to the training outcomes is actioned. Participate and complete Hotel Marketing courses on Seibu Prince Hotels and Resorts Academy LMS Platform Key Stakeholders Global Commercial Department Members including Head of Commercial, Revenue, Sales and Marketing Teams. Hotel General Managers, Directors of Sales & Marketing, Marketing Managers, and Marketing Executives. External agencies, photographers, videographers, content creators, influencers, and creative partners.