Campaign Manager

Responsibilities: • Report directly to the Head of Campaign & Channel, ensuring alignment with overall business and commercial strategies while maintaining operational excellence in campaign execution. • Lead a team of 7 members in planning and executing major campaigns including Mega, Double Digit, Mid-Month, Payday, and seasonal campaigns. • Develop comprehensive campaign strategies to maximize GMV growth and optimize platform investments, including campaign positioning, USP, calendar, structure, barter package and resource allocation. • Serve as the project manager for Mega and Double Digit campaigns, coordinating key activities and timelines across functions like regional campaign team, Business Intelligence, Deal Hunting, User Incentives, Assortment, Marketing & Branding, Marketing Solutions, Flash Sales, Online Marketing, Onsite Assets, and Commercial teams. • Conduct daily performance reviews during campaigns, analyzing traffic and commercial metrics, identifying improvement areas, implementing action plans, and monitoring post-implementation results. • Lead post-campaign reviews to share insights, align messaging, and integrate learnings to improve future campaigns. • Analyze Mid-Month and Payday campaigns by assessing investments, evaluating performance outputs, and identifying areas for improvement. Develop and propose new strategies to enhance campaign effectiveness and drive GMV growth. • Assess the necessity of monthly mechanics under new directives to optimize marketing spend during BAU periods, plan relevant mechanics, and present findings to management to enhance campaign performance. • Own and manage campaign pages for barter and monetization initiatives. Support team members in providing suggestions / solutions to drive the pages CTR. • Design and oversee seller investment strategies, including discounts, seller vouchers, flexi combos, and co-funding mechanisms (e.g., Free Shipping), to encourage participation while minimizing operational work. • Conduct monthly performance reviews and present insights to the TH CEO, supporting data-driven decision-making. Requirements: • Minimum of 4+ years of experience in e-commerce, management consulting, or strategy design. • Proficient in Microsoft Excel and PowerPoint, with strong analytical and presentation skills. • Ability to adapt effectively to changing priorities and thrive in a fast-paced environment. • Proactive attitude with excellent problem-solving abilities. • Strong teamwork and communication skills, with the ability to build relationships across diverse backgrounds and cultures.