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Strategic Marketing & Business Development officer

Imex International · Bang Sue, Bangkok

📅 05/08/2026
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About the Role We are seeking an experienced and strategic-minded professional to join our team as a Strategic Marketing & Business Development Planning Officer. This role plays a key part in supporting the company’s strategic growth and business development by analyzing business, market, customer, competitor, and industry insights and translating data into actionable recommendations to support management decision-making. The position will also drive and coordinate strategic projects, working closely with cross-functional teams to turn strategic plans into effective execution. The ideal candidate will have strong business acumen, analytical and strategic thinking skills, and an interest in leveraging Digital and AI solutions to enhance business performance and organizational effectiveness. Key Responsibilities 1. Strategic Planning Analyze business, market, industry, and competitor trends to identify opportunities, risks, and potential growth areas. Develop strategic insights and actionable recommendations to support management decision-making and business planning. Prepare executive presentations, business proposals, strategic reports, and management updates. Monitor strategic KPIs and provide performance analysis and recommendations to management. Support the development and execution of strategic initiatives aligned with the company’s long-term goals. 2. Marketing Management Analyze customer insights, market needs, consumer trends, and competitive landscapes to support marketing and business growth strategies. Evaluate Offline and Digital marketing channels and identify opportunities to enhance market reach and customer engagement. Support Product Portfolio Management, product development, product launches, promotional activities, and new product initiatives. Provide market and customer insights to strengthen brand positioning and market presence. 3. Business Development Identify and evaluate new markets, customer segments, business opportunities, and growth potential in domestic and international markets. Conduct market research and business opportunity assessments to support new business initiatives. Develop Business Cases and conduct Financial & Commercial Feasibility Analysis for new projects and business opportunities. Assess commercial potential, risks, investment requirements, and expected returns to support strategic business decisions. 4. Digital & AI Explore and recommend Digital Tools, AI Solutions, and emerging technologies to improve productivity, efficiency, and business performance. Identify opportunities to apply AI and digital solutions to business processes, data analysis, marketing, and strategic planning. Support the implementation and adoption of relevant AI and Digital Solutions across the organization. Stay up to date with emerging AI and digital trends and evaluate their potential business applications. 5. Strategic Projects & Cross-functional Coordination Lead and coordinate assigned strategic projects from research and analysis through planning, implementation, and evaluation. Collaborate with cross-functional teams and stakeholders to ensure effective project execution. Monitor project progress, KPIs, milestones, and deliverables to ensure alignment with business objectives and timelines. Identify risks and challenges, recommend solutions, and provide regular project updates and strategic recommendations to management. Ensure strategic projects are delivered effectively, on time, and in line with the company’s strategic direction. Qualifications Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. Minimum 8 years of professional experience with Strategic Marketing, Business Development, Corporate Strategy หรือ Market Intelligence Strong command of English in speaking, reading, and writing. Proficient in Microsoft Office. Comfortable using or learning AI tools such as ChatGPT, Gemini, or similar business productivity technologies. Communication, and stakeholder management capabilities. Highly responsible, detail-oriented, proactive, and able to work effectively under pressure. Experience in construction materials, home edging, architectural design, interior design, or export markets will be considered a plus. Employee Benefits & Welfare Performance Bonus & Annual Salary Review Group Life & Health Insurance Medical Expense Assistance (OPD) Annual Health Check-up Annual Leave Employee Welfare Fund Funeral Assistance Benefit Work Schedule & Location Monday to Friday Working Hours: 8:00 AM – 5:00 PM Location: Bang Sue, Bangkok, Thailand (อยู่ใกล้ MRT เตาปูน, บางซื่อ)
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