Social Media Management & Content Planning Strategy

1. Core Responsibilities • Content & Platform: Manage Content Calendar for Facebook, TikTok, Instagram, and LINE OA. Create trendy content (real-time) aligned with brand voice and write platform-tailored captions. • Design & Brand: Design online/offline artwork (Social media, menus, packaging, POSM). Create QSR-focused promotional materials and strictly maintain Brand Identity. • Video Production: Produce and edit engaging short-form videos (Reels, TikTok, Shorts) to boost organic reach. • Workflow: Collaborate with Marketing, Operations, and branch teams. Manage tasks and revisions swiftly under tight deadlines. 2. Project & Campaign Responsibilities • Campaigns: Brainstorm and execute marketing campaigns to drive engagement, followers, and sales. • KOLs: Plan and coordinate with KOLs/Influencers for authentic reviews matching the brand direction. • Research: Track social media, design, and market trends to pitch fresh ideas and stay ahead of competitors. 3. Management Expectations • Multitasking: Excellent time management to handle both urgent design fixes and long-term planning. • QSR Insight: Deep understanding of restaurant consumer behavior to create content that "sells." • Ownership: High accountability and sharp attention to detail/accuracy before publication. Qualifications Bachelor’s Degree in Graphic Design, Visual Communication, or related fields. 4–5 years in Graphic Design, Content Creation, or Social Media. Proficient in Photoshop, Illustrator, Premiere Pro, CapCut, or Canva. Core Knowledge understanding of Facebook, Instagram, and TikTok trends. Highly creative, trend-savvy, and passionate about new content ideas. Good command of English (strong copywriting/caption writing skills, correct spelling, and effective communication)