Senior SEO Manager (In House)

About the Role We are looking for a Senior SEO Manager to grow our organic search presence across our international markets. We do not just want raw web traffic. We want an expert who knows how to bring in visitors who will actually sign up and become customers. Because we are in the financial industry, you must have experience creating trustworthy, high-ranking pages that follow financial marketing rules. Key Responsibilities 1. Onsite SEO (Optimizing Our Websites) Keyword Optimization: Research and choose the best financial keywords for each country. Write clear, high-performing meta titles, descriptions, and headings. Site Setup & Speed: Make sure our websites load fast, work perfectly on mobile, and are easy for search engines to crawl. Global Setup: Manage how our websites are set up for different countries and languages (using simple multi-language tags). Content Updates: Keep our existing blog posts and product pages fresh, accurate, and highly relevant. 2. Offsite SEO (Building Our Reputation) Link Building: Get high-quality links and mentions from trusted financial websites, news outlets, and blogs to build our domain authority. Brand Trust: Manage our brand's reputation across the web, ensuring public reviews and financial directory listings are accurate and positive. Competitor Analysis: Look at where our competitors are getting their online mentions and links, and find ways to beat them. 3. Organic Conversion (Turning Visitors into Customers) Targeting Ready-to-Buy Users: Focus on "high-intent" keywords (like product comparisons or financial calculators) where users are ready to make a decision. Page Optimization: Work with designers and writers to make our pages easy to read, with clear buttons (CTAs) that encourage users to sign up or apply. A/B Testing: Test different headlines, layouts, and forms to see what makes more organic visitors convert into customers. Tracking Sign-ups: Track and prove how much revenue and how many sign-ups are coming directly from organic search. 4. Financial Compliance & Trust Safety Standards: Make sure all content is highly accurate and trustworthy, meeting Google's strict quality rules for financial sites (YMYL). Legal Collaboration: Work with our compliance/legal team to ensure all published pages follow local financial advertising laws. Qualifications & Requirements Experience: 5+ years in SEO, with at least 3 years in Finance, Fintech, Banking, or Insurance . Global Skills: Experience managing websites targeting multiple countries or languages. Results-Driven: A proven track record of growing actual customer sign-ups , not just web traffic. Tools: Expert use of standard tools like Google Analytics, Search Console, and Ahrefs/Semrush.