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Job Description (JD) Design product and marketing-related visual materials in line with the company’s annual marketing plan, ensuring consistency and standardization of the brand identity and product image across all market channels while maintaining Yadea’s global brand standards. Develop brand visual design strategies and overall creative direction based on product requirements, market trends, and customer needs, including logo design, visual identity systems, typography, key visuals (KV), website design, marketing campaigns, and promotional materials. Create visual assets for product operations and marketing activities throughout different product lifecycle stages, including product catalogs, event banners, promotional graphics, A/B testing creatives, H5 pages, event advertisements, and campaign materials. Establish and maintain brand visual guidelines and design standards for promotional materials across different platforms, while conducting visual analysis, research, optimization, and post-project reviews for various product categories. Stay up to date with branding, marketing design processes, and emerging visual trends, providing professional design recommendations and creative support to product and operations teams.