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Digital Marketing Specialist (Aesthetics Industry)

Forest Hills Partners Hong Kong Limited · Wan Chai District

📅 05/08/2026
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About the company: Forest Hills Lab (FHL) is a regenerative medicine company, founded in 2017 and focused on neurodegenerative disorders in clinical trials and medical devices for aesthetic treatment. It comprised of Therapeutics and Aesthetics divisions. FHL’s Therapeutics division is engaged in therapeutic drug development for highly unmet medical conditions in the neurodegenerative disease areas, such as Parkinson’s and Alzheimer’s disease. FHL’s Aesthetics division distributes anti-aging cosmeceutical products along with its Korean manufacturing facilities, ranging across injectable dermal HA fillers, PN fillers, Meso-serum, and medical devices. FHL is controlled by a healthcare incubation platform, Mstone Partners which also owns other synergistic portfolio companies, including Doctor Kudos Lab, an AI-powered app developer for global healthcare services sectors as well as a number of drug development companies engaged in research and clinical trials with the US FDA. https://www.foresthillslab.com/ https://www.fhlaesthetics.com/ Job Overview: We are seeking a dynamic, adaptable, and eager-to-learn Digital Marketer to take ownership of our digital content strategy, with a core focus on developing and driving our E-Academy educational content. In this role, you will create engaging materials, produce multi-format content, manage key digital campaigns, and optimize our online presence to expand our reach and impact. Key Responsibilities E-Academy & Content Creation: Lead the planning, creation, and execution of educational content for the E-Academy, including video courses, downloadable resources, webinars and others. Multi-Channel Publishing : Manage and optimize the distribution of digital content across primary owned channels (email, learning portal) and core social platforms. Campaign Execution: Execute SEO/SEM, email, PPC to drive traffic, increase brand awareness, and boost E-Academy enrollments. CRM & Lifecycle Management: Manage, clean, and segment our CRM database; build targeted lead-nurturing workflows, automated email journeys, and user retention campaigns for E-Academy learners. Webinar & Event Support: Assist with the end-to-end setup, execution, and promotion of online webinars and virtual workshops. Website Management: Maintain and update company websites, ensuring content remains fresh, optimized for search engines, and aligned with user experience best practices. Performance Tracking & Analytics : Monitor, analyze, and report on key digital marketing metrics (KPIs, conversions, ROI) to continuously optimize performance and spend. Trend Monitoring : Stay up-to-date with emerging digital marketing trends, platform updates, and search engine algorithm changes to keep our strategies current. Ad-Hoc Projects : Support the marketing team with special initiatives and cross-functional projects as needed. Qualifications & Requirements Education: Degree holder in Marketing, Communications, eCommerce, Business, or a related discipline. Experience: 3+ years of hands-on experience in digital marketing, with a proven track record in content creation or educational marketing. Mindset: Highly dynamic, proactive, and genuinely willing to learn and adapt to new tools, technologies, and marketing strategies. Platform Familiarity: Competence in managing professional social platforms including LinkedIn, Facebook, and Instagram (Meta). Experience working with DAM, CRM, Mailchimp/Pardot & sales enablement program is preferred but not a must. High level of proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Creative Cloud suite Language Skills: Fluent in written and spoken English Hands-on video recording & editing skills Key Attributes: Well-organized, detail-oriented, and able to prioritize tasks effectively in a fast-paced environment.
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