E-Commerce Manager/Specialist

Responsibilities: Develop Media Strategies: Create comprehensive online media strategies tailored to specific e-commerce goals, such as increasing brand awareness, driving traffic, or boosting sales. Plan & Budget: Outline the media plan, including the strategy, rationale, and budget allocation for various advertising campaigns. Channel Selection: Research and select the most effective media channels (e.g., social media platforms, search engines, e-commerce marketplaces) to reach the target audience. Campaign Execution: Oversee the implementation of media campaigns, working with operations teams to book ads and ensure timely delivery. Performance Analysis: Monitor and analyze campaign performance using analytics tools, providing reports with actionable insights to optimize for a positive ROI. Vendor Management: Develop and maintain strong relationships with online media vendors, publishers, and affiliates. Reporting: Prepare and present detailed campaign reports to clients and internal management, demonstrating results and key learnings. Key Requirements Bachelor Degree in Marketing or any related fields. Typically requires experience in online media planning, digital marketing, or e-commerce. Proficiency with various advertising and tracking technologies, such as Google Ads, Facebook Ads, and e-Commerce specific platforms like Shopee, Lazada, TikTok Shop. Strong ability to collect and analyze data to make informed decisions and optimize campaigns. A solid understanding of major digital advertising platforms and social media networks. Excellent communication, presentation, and negotiation skills to liaise with clients, vendors, and internal teams.