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Key Responsibilities: (Brand : Crystal) Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.) Implement 360 communication plan and manage cross-functional and agencies Monitor all brand activities are smoothly executed and aligned with brand strategy Analyze market and consumer data to evaluate brand and campaign performance Track and manage marketing spending of assigned projects Work with cross functional team including Trade marketing and Agencies to ensure effective execution Support team on promotions and brand campaigns to drive engagement Qualification: Degree in Marketing or related fields Minimum 5 year experience in brand management (preferably FMCG or beverage) Knowledge of basic 360 marketing communications and media management both offline and online Excellent communication with ability to engage cross functional teams effectively Fluent in English language Management skills Presentation and storytelling skills Experience in using Nielsen and Sales data Contact Information :- K. Mallika E-Mail Mallika.a@thaibev.com Thai Drink Co Ltd. CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310