Digital Paid Ads Specialist (Google, Meta, Tiktok) with SEO and AEO Experience

Job Description Lead in the development and execution of digital marketing strategies. Oversee the planning, execution, and optimization of digital campaigns across multiple platforms, including social media, email, PPC, SEO, and display advertising. Manage digital advertising campaigns, including media planning and buying, targeting, conversion rate optimization, budget allocation, and data and analytics. Oversee social media platforms, develop content calendars, and execute strategies to increase engagement and followership. Implement and optimize SEO strategies to improve organic search rankings and visibility. Have skills in AEO Manage SEM campaigns to drive targeted traffic and conversions. Monitor campaign performance metrics (CTR, CPC, ROAS conversion rates, etc.) and make data-driven adjustments to optimize campaign effectiveness. Utilize data analytics tools to track, measure, and report on key digital performance metrics and trends. Prepare regular reports with actionable insights and recommendations. Stay updated on the latest trends and technologies in digital advertising. Minimum Qualifications Proven experience in digital marketing with a focus on strategy development and execution. In-depth knowledge of digital marketing channels, including social media, email marketing, SEO, PPC, and content marketing. Proficiency in web analytics tools (Google Analytics, Meta Business Suite, etc.) and digital advertising platforms (Google Ads, Facebook Ads Manager, etc.). Strong understanding of UX principles and their applications in digital campaigns. Knowledge of web design platforms such as word press is desirable Knowledge of shopify and e commerce platforms Flexibility to adapt to changing digital trends and technologies. Shopify skills would be an advantage Professional verbal and written communication skills in English. Employer questions Your application will include the following questions: Which of the following types of qualifications do you have? How many years' experience do you have in digital marketing? Which of the following web analytics tools are you experienced with? Do you have lead generation experience? Do you have Shopify knowledge? Which of the following programming languages are you experienced in? Which of the following online advertising methods do you have experience with?