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Marketing Manager (F&B)

Rumruayteesud Co,Ltd. · Sathon, Bangkok

📅 04/08/2026
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Key Responsibilities: Build Brands Lead the development of new F&B brands — shaping everything from brand identity, positioning, and storytelling to customer experience. Create clear and actionable brand launch plans, annual campaign calendars, and long-term strategies that drive real growth. Lead seasonal promotions, product launches, and tactical campaigns that support both short-term sales targets and long-term brand growth. Drive Commercial Growth Develop and execute marketing initiatives that drive sales, increase customer traffic, and maximize revenue across all channels. Partner closely with Operations and Sales teams to identify business opportunities and deliver measurable commercial results. Analyze sales performance, customer insights, and campaign ROI to identify growth opportunities and optimize future marketing strategies. Communicate with Strategy and Clarity Work directly with leadership to present campaign plans, results, and insights. Make decisions based on performance and market feedback and know when to pivot. Lead & Uplift the Marketing & Comms Team Provide mentorship and direction to marketing and communication team members. Identify Growth Opportunities Explore and lead brand collaborations, partnerships, PR, influencer strategy, and special projects that add value and visibility. Keep a pulse on market trends and help the business stay ahead of the curve. Brand Creative Direction Oversee and ensure all creative assets, and marketing communications align with the brand identity, visual direction, and business objectives. Balance creativity with business strategy by combining strong branding, aesthetics, consumer insights, and commercial thinking to drive brand growth. Qualifications: Bachelor’s degree in marketing, Business Administration, or a related field. 5+ years as marketing manager from food, bakery, or consumer goods industry. Strong knowledge of digital marketing, social media strategies, consumer behavior, and brand management. Ability to gather, analyze, and interpret market data and insights. Strong project management skills with the ability to work cross-functionally and drive alignment. Proficiency in software, social media platforms, and data analytics tools. Excellent communication, presentation, and leadership skills, creative and strategic thinking abilities. Ability to provide constructive feedback and creative direction to Graphic Design, Content, and Communications teams while maintaining brand consistency High attention to detail and an ability to work effectively in a fast-paced environment.
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