Digital Product Assistant / Executive

As a Digital Product Assistant / Executive in Adsale, you will be at the forefront of driving digital transformation initiatives for a well-established trade media group. Your role will be pivotal in bridging the gap between business needs and technological solutions, particularly in the context of Adsale's flagship digital platform. Responsibilities - Collaborate with stakeholders to understand business needs, rationale, and value for digital projects, contributing to planning, design, execution, and evaluation of assigned projects and campaigns. - Conduct market research and competitor analysis on digital journeys, providing data-driven recommendations for UI/UX improvements and overall digital strategy. - Gather and document requirements, create process maps, user journeys, and user stories for development, while collaborating with analytics teams for application activity tracking. - Partner with UI/UX teams to define wireframes and prototypes, reviewing and finalizing user journeys in consultation with relevant stakeholders. - Actively participate in the product development process, contributing to overall feature delivery and ensuring alignment with business objectives. - Develop and execute test cases (functional, non-functional, and UI) based on user stories, identify test data, and document evidence to ensure product quality. - Analyze the effectiveness of digital journeys by reviewing usage metrics, drop-off rates, and other analytical data to optimize user experiences and product performance. - Manage end-user support, including handling inquiries about digital product functionality, updating training materials, and conducting training sessions for end-users, stakeholders, and internal teams to ensure smooth product adoption and handover. - Handle any other product-related tasks assigned by the product owner. Requirements - Bachelor of Business Administration, Computer Science, Engineering or equivalent. - 0 - 2 years of experience in business analysis & digital transformation. Recent graduates are welcome. - Tech savvy with quick learning & adapting to changes quickly. - Experience in any product management, product development, monitoring, collecting and data analyzing will be an advantage. - An independent and fast worker as well as a good team player with strong interpersonal and problem-solving skills. - Ability to work under pressure, face & handle clients & business stakeholders to advocate our platform usage. - Strong business acumen, optimistic & open to constant learning. - Fluent in English, Putonghua and Cantonese.