Senior Manager, Global Brand

Come Join our Community Today! Together, We Make Travel Better! What you’ll be doing: Lead the development and execution of global brand initiatives that strengthen brand equity, support business growth, and enhance customer experience. Maintain and enforce brand guidelines across all portfolio brands, markets, channels, and customer touchpoints to ensure consistency in voice, visual identity, and brand experience. Serve as a brand guardian for all communications, creative materials, campaigns, and activations, ensuring alignment with global brand direction and business priorities. Partner with commercial, operations, regional, and functional teams to translate brand strategy into practical and impactful market execution. Support partnership-led initiatives and co-branding opportunities that create distinctive experiences, strengthen brand storytelling, and unlock growth. Manage brand approval processes, exceptions, and BAU requests while maintaining high standards and protecting brand integrity. Work closely with on-ground and cross-functional teams to drive brand adoption, consistency, and implementation at site level. Oversee brand campaigns, content development, and special projects from planning through execution and performance review. Collaborate with internal teams and external agencies to ensure high-quality output, timely delivery, and strong brand relevance. Monitor brand performance through tracking, research, social listening, and campaign analysis to identify opportunities for improvement. Support pre-opening and launch-related brand requirements, including photography, videography, and brand presentation standards. Act as a strong brand partner to the business, balancing strategic thinking with hands-on execution in a fast-paced, multi-market environment. KEY FOCUS Brand Management: Protect and strengthen brand standards, consistency, and governance across all channels, markets, and touchpoints. Brand Growth: Drive brand visibility, relevance, and value creation through partnerships, storytelling, campaigns, and customer experience initiatives. About you: Bachelor’s degree in Marketing, Communications, Business, or a related discipline. At least 8 years of relevant experience in brand, marketing, or communications, preferably within regional or global organizations. Strong background in brand management, brand governance, and integrated brand execution. Experience in partnership marketing, brand collaborations, or alliance-led storytelling is highly desirable. Proven ability to work across complex stakeholder groups in a matrixed, cross-cultural environment. Strong business acumen with the ability to link brand activity to commercial and customer outcomes. Excellent communication and presentation skills, with the ability to influence senior stakeholders and frontline teams. Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines effectively. High creative judgment and a strong eye for brand quality, consistency, and relevance. Comfortable working in a fast-paced environment with a hands-on, solution-oriented mindset. Experience in hospitality, lifestyle, travel, or experience-led brands will be an advantage. A background in large-scale, multi-location, or global organizations will be highly regarded. COMPETENCIES Strategic brand thinking with strong execution discipline. Ability to balance growth initiatives with brand governance and operational requirements. Strong stakeholder management and influencing skills. Collaborative, proactive, and resilient working style. Ability to coach, align, and engage diverse teams across functions and markets. Passion for brand storytelling, customer experience, and continuous improvement.