Senior Business Analyst, Consumer Facing Solution & CRM

Come Join our Community Today! Together, We Make Travel Better! Plaza Premium Group is seeking a dynamic and experienced Senior Business Analyst, Consumer Facing Solution & CRM to lead the development and support of our global consumer-facing and loyalty system solutions. This role is pivotal in driving digital transformation, enhancing customer experience, and aligning technology initiatives with strategic business goals. What you’ll be doing: Digital Strategy & Implementation : Lead the adoption and standardization of digital technologies across global platforms. Business Integration : Collaborate with internal teams and B2B2C clients to translate business needs into effective IT solutions. Process Optimization : Drive automation and efficiency through technical design, analysis, and development. Governance & Compliance : Ensure adherence to data security, quality standards, and internal policies. Innovation Leadership : Stay ahead of industry trends and lead proof-of-concept initiatives to foster continuous improvement. Vendor & Project Management : Oversee external vendors to ensure timely and high-quality delivery of system enhancements and new product developments. About you: A degree in Computer Science, IT, or a related field. 8+ years in technology solution development, including 5+ years in business analysis and project delivery, ideally in large or multinational companies. Strong expertise in CRM, loyalty systems, digital platforms (web/mobile), e-marketplaces, marketing tools, and UI/UX. Familiarity with China-specific technologies like WeChat Mini Programs and loyalty platforms is a plus. Experience in both Agile and Waterfall project methodologies. Solid background in database design (RDBMS and NoSQL). Proficient in Microsoft Office, Visio, Project, SharePoint, Confluence, and Jira. Skilled in developing standards and processes for loyalty programs and customer experience. Strong analytical, problem-solving, and communication skills. Fluent in English and Mandarin; Cantonese is an advantage. Willing to work on-site, with flexibility for travel and non-standard hours.