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Marketing Executive

Denla Rama V School · Bang Khae, Bangkok

📅 04/08/2026
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Position: Marketing and Admission Executive Reports to: School Director / Administrative Manager Workplace: Denla Kindergarten School, Phetkasem Employment Type: Full-time / Permanent Working Hours: Monday–Friday and occasional weekends during school events Key Responsibilities: 1. Marketing Responsibilities: Develop annual marketing strategies to promote the school’s brand and increase student enrollment Plan and execute both online and offline marketing activities, such as open houses, roadshows, school fairs, and educational events Manage and regularly update content on the school’s website, social media platforms (Facebook, Instagram, Line OA, YouTube), and print media Design or coordinate the design of marketing materials such as brochures, flyers, and banners (in collaboration with graphic designers or agencies) Liaise with advertising agencies and media outlets to distribute advertisements and press releases Analyze marketing data, competitor landscape, and consumer behavior to improve marketing strategies Manage the marketing budget and provide performance reports and evaluations of marketing campaigns 2. Admissions Responsibilities: Provide clear and professional information to prospective families about academic programs, teaching approaches, activities, tuition, and school facilities Manage the entire admissions process including application collection, student interviews, test coordination, offer letters, and enrollment procedures Follow up on applicant documentation and ensure completeness of records Handle inquiries from prospective parents via phone, email, Line, or walk-ins Maintain a comprehensive admissions database and analyze applicant data to support strategic planning Organize welcome packs and ensure a positive experience during campus tours and school visits Coordinate with relevant departments such as Finance, Academics, HR, and Teachers to ensure a smooth admissions process 3. Customer Relationship Management (CRM): Build and maintain strong relationships with current and prospective families Deliver excellent front-office service and make visitors feel welcomed and supported Follow up after school visits and gather feedback to improve services Promote satisfaction and trust in the quality of the school and its services Qualifications: Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field Minimum of 2 years of experience in marketing, customer service, or admissions (preferably in an educational setting) Pleasant personality with strong interpersonal and communication skills Proficient in English (spoken and written) Strong computer skills, including Microsoft Office, Google Workspace, and social media tools Creative, proactive, responsible, and highly organized Able to work collaboratively as part of a team and under pressure Preferred Qualifications: Prior experience working in an international school or educational institution Cultural sensitivity and ability to work with diverse families Knowledge of SEO, Google Ads, Meta Ads, or email marketing is a plus Must have own transportation and be able to travel for school events when necessary
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