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Associate Director - Sales & Marketing

AsiaPay · Kuala Lumpur

📅 04/08/2026
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Are you a senior sales and marketing leader ready to drive growth in one of Asia's most dynamic fintech markets? AsiaPay is looking for an ambitious and strategic Associate Director of Sales & Marketing to lead our commercial efforts . This is a high-impact leadership role for someone who thrives in a fast-paced environment, has deep expertise in payments or fintech, and is passionate about building business and leading teams to success. WHAT YOU WILL DO Sales Leadership Lead and drive the full sales cycle - from prospecting and lead generation to negotiation and deal closure Develop and execute sales strategies to grow revenue across new and existing client segments Build and manage a high-performing sales team, providing coaching, mentorship, and direction Identify and develop strategic partnerships with merchants, banks, financial institutions, and key industry players Set and monitor sales targets, KPIs, and performance metrics for the team Analyze market trends and competitor activity to identify new growth opportunities Represent AsiaPay at industry events, conferences, and client engagements Provide regular reporting and business updates to management Support other related duties as assigned WHAT WE ARE LOOKING FOR Degree in Business Administration, Marketing, Finance, or a related discipline; MBA is an advantage Minimum 5–8 years of progressive experience in sales and/or marketing, with at least 3 years in a leadership or managerial role. Qualified applicants with years of experience below the minimum will be considered for a Sales Manager role. Proven track record in the payments, fintech, banking, or eCommerce industry Strong network and established relationships in the Hong Kong financial services, merchant, or digital commerce ecosystem Demonstrated ability to build and lead high-performing sales and marketing teams Strategic thinker with strong business acumen and commercial instinct Data-driven with the ability to translate market insights into actionable strategies Excellent communication, negotiation, and presentation skills in English and Cantonese; Mandarin is a plus. We are seeking candidates proficient in Mandarin/Cantonese to effectively communicate with Mandarin/Cantonese-speaking clients. Self-driven, results-oriented, and comfortable operating in a dynamic, entrepreneurial environment Willingness to travel regionally as required WHY JOIN ASIAPAY Be part of a leading regional payment solutions company with a strong 20+ year track record Work in a dynamic, fast-growing fintech environment with regional and global exposure Competitive remuneration and benefits package Opportunities for regional career growth and development Collaborative and entrepreneurial work culture
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