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SR. SALES EXECUTIVE, THAILAND | TRIA

TRIA Pte Ltd · Bangkok

🌐 Remote📅 04/08/2026
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Make a difference with TRIA TRIA is an award-winning company for sustainable and innovative foodware solutions. Over the years, the company has built a reputation for its clever use of designs to drive sustainability, such as the Leaf Box for Crave Nasi Lemak, the Multi-tier Carrier of Pizza Boxes for Canadian Pizza and most recently the V-Pouch for Pizza Hut. These efforts have helped shift foodservice brands away from the use of plastic and reduce packaging material used. With a commitment to reduce reliance on fossil-based plastics, TRIA has ventured further to incubate a Circular Solution for Single-use Foodware. Utilising breakthrough technologies in material, recycling and valorisation, TRIA has developed an end to-end system which starts from the supply of bio-digestible packaging to the collect back of its waste for organic recycling, turning waste into farm-ready fertilizers for crop growth. This in effect not just allows fast-food restaurants to close the loop on their single-use packaging, it opens a new chapter on regenerative food, energy and a circular food system. TRIA’s achievements have been recognized globally, with features in over 100 media channels and numerous awards, including the Emerging Enterprise Award, the ASEAN-Korea Excellent Design Award, and the SICC Award for the most scalable collaboration. TRIA’s CEO, Ng Pei Kang, has been honored with a place on Eco-Business’s A-list for Sustainability Leadership and serves as a juror for the Singapore Good Design Award for sustainable solutions. TRIA is headquartered in Singapore and is supported by venture capital funds with a mandate to enable circular food systems and reduce carbon emissions to combat the impacts of climate change. www.tria.solutions The role We are seeking an experienced Sr. Sales Executive to drive TRIA’s growth in Thailand’s foodservice, hospitality, F&B, retail, and sustainable packaging sectors. This role is suitable for someone with at least 5 years of B2B sales experience who can apply strong sales discipline, develop client relationships, and contribute to TRIA’s market development in Thailand. You will manage pipeline development, prospect outreach, client meetings, product presentations, CRM management, and follow-through on sales opportunities. You should be comfortable communicating in both Thai and English, and able to work closely with TRIA’s regional team in Singapore and other internal functions to ensure opportunities are properly qualified, followed up, and handed over for execution. The scope Business Development and Pipeline Support Research and identify potential clients across Thailand’s foodservice, hospitality, F&B, retail, and packaging-related sectors. Conduct first-touch outreach through calls, emails, LinkedIn, events, and referrals to generate qualified meetings. Develop and maintain target-account lists, buyer contacts, and opportunity notes for alignment with TRIA’s regional team. Maintain an active pipeline in CRM, with timely updates on contact details, opportunity stage, next steps, and follow-up actions. Qualify opportunities based on client need, timing, decision-maker access, product fit, and commercial potential. Sales Execution and Customer Engagement Arrange and lead client meetings, product presentations, and solution discussions with prospects and existing accounts. Present TRIA’s sustainable foodware and circular-solution value proposition clearly to clients in Thai and English. Lead discovery by understanding client requirements, packaging usage, operational needs, and sustainability objectives. Follow up consistently after meetings to share information, samples, quotations, documents, and agreed next steps. Manage opportunities through the sales funnel from prospecting to quotation, negotiation, and closure, coordinating with TRIA’s regional team when required. Account Support and Relationship Building Build professional relationships with assigned client contacts and maintain regular communication. Coordinate the onboarding of new clients by coordinating required information, product details, delivery expectations, and internal handovers. Grow early accounts by identifying repeat orders, adjacent product needs, additional outlets, or new buying contacts. Respond to client queries in a timely and practical manner, escalating commercial, operational, or service issues when needed. Build client trust by being reliable, responsive, and clear in communication. Market and Execution Coordination Develop and maintain local market mapping by gathering information on client segments, competitors, sustainability trends, and buyer preferences in Thailand. Represent TRIA at industry events, trade shows, client visits, and partner meetings when required. Coordinate with TRIA’s internal teams on product information, pricing inputs, sample requests, fulfilment feasibility, and client requirements. Prepare sales reports, meeting notes, and pipeline updates to support management review. Ensure client commitments are properly documented before handover to internal teams. The person Experience & Background Minimum 5 years of B2B sales, business development, account management, or related commercial experience. Experience in packaging, foodservice, hospitality, F&B, retail supply, sustainability, or related sectors is preferred. Experience in prospecting, client meetings, quotations, negotiation, CRM management, and sales closure is expected. Experience selling to restaurants, cafés, hotels, food chains, distributors, or retail operators in Thailand is an advantage. A diploma or degree in business, marketing, hospitality, sustainability, or a related field is preferred but not mandatory. Language and Market Fit Proficient in Thai and English, with the ability to communicate professionally with local clients and regional colleagues. Comfortable preparing clear sales updates, emails, meeting notes, and client follow-ups in English. Strong understanding of Thai business culture, client expectations, and relationship-building practices. Willingness to travel within Bangkok and other parts of Thailand for client meetings, events, and market visits. Having your own car or reliable transport to support customer visits will be an advantage. Interest in sustainability, circular economy, and practical solutions that help foodservice businesses reduce plastic reliance. Core Competencies Strong communication, listening, negotiation, and follow-up skills.. Able to explain product benefits and client value in a clear, practical way. Disciplined with CRM, sales administration, meeting notes, and pipeline updates. Able to work independently on assigned responsibilities while exercising sound judgement and seeking guidance when priorities, terms, or client requirements are unclear. Comfortable working in a fast-moving, cross-functional environment with teams across Thailand and Singapore. Positive, accountable, and willing to learn through feedback, client exposure, and hands-on sales execution. To apply, kindly write in to hr@tria.solutions with your CV and/or resume. We regret to inform that only shortlisted applicants will be contacted.
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