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CRM Wealth Program Manager

Central Group · Pathum Wan, Bangkok

📅 04/08/2026
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Key Responsibilities: Program Ownership & Delivery • Own end -to-end delivery of key Wealth initiatives, including Luxe, Retention, and Partnership programs • Translate strategic priorities into clear execution plans (roadmap,milestones, owners) • Ensure initiatives are deliv ered on time, on scope, and aligned with business objectives Luxe Project Ownership • Lead execution of Luxe initiatives to drive: Luxury sales growth New-to-Luxe customer acquisition High-value customer engagement • Coordinate across CRM, Marketing, BU and partner teams to ensure seamless deliver y Retention Program Ownership • Define and implement retention frameworks and customer journeys • Design and drive:Tier protection programs Reactivation campaigns • Monitor retention performance and continuously optimize initiatives Partnership Monetization • Identify and develop strategic partnerships (e.g., banks, lifestyle, travel,luxury brands) • Drive co-funded campaigns, privileges, and new revenue opportunities • Work with internal and external stakeholders to deliver partnership initiatives Project Management & Governance • Oversee planning and execution of initiatives, including: Roadmap and prioritization Resource alignment KPI tracking and performance monitoring •Establish governance cadence (weekly reviews, monthly business reviews) • Identify risks, resolve issues, and ensure delivery discipline Qualifications and Skills: •Bachelor’s or Master’s degree in Business Administration, Marketing, Finance, or related fields •6–10+ years of experience in:Loyalty, CRM, retail, or customer engagement ecosystems Strategy/ consulting / program management / PMO •Proven track record in managing complex, cross-functional projects •Experience working with external partners or commercial partnerships is a plus •Strong strategic thinking and problem-solving skills •Highly organized and structured •Excellent project and program management capabilities •Strong analytical skills with ability to translate data into insights •Outstanding communication and stakeholder management skills
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