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Senior Product Executive, Marketing

Eu Yan Sang (HK) Ltd · Tsim Sha Tsui, Yau Tsim Mong District

📅 04/08/2026
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Seeking a driven marketing professional to execute integrated campaigns, drive social content strategy across the GBA, and support innovative product developments. What YOU’ll do: Assist in planning and executing integrated marketing campaigns and take ownership of brand and product marketing initiatives for assigned portfolios Lead content development, including social calendar, visual creation, copywriting and editorial content etc across HK & GBA-focused social channels Assist in new product development and product revamp projects, including market research and analysis, packaging design, campaign development, go-to-market plan etc Track campaign performance, analyse data and optimise activities timely to improve media effectiveness, efficiency and ROI Work closely with both internal and external stakeholders to support product launches and ongoing campaigns, including media & creative agencies, QA and cross functional teams etc Handle ad-hoc assignments as required and provide efficient administrative support What YOU’ll need: Degree holder in Marketing, Business Administration, Communication or any relevant disciplines Minimum 2-3 years of relevant experience in Consumer Healthcare, FMCG, Pharmaceutical Companies with product development or go-to-market planning is highly preferred. Experience in TCM Pharmaceutical Industry is a plus GBA educational background welcome, experience in China digital/social platform is a plus Strong hands‑on experience in content development, performance tracking and optimization Excellent communication, interpersonal and coordination skills and a good team player Self‑motivated, detail-minded, independent and willing to learn with can-do attitude Proficiency in written and spoken English and Chinese Proficient in Microsoft Office including MS Word, Excel and PowerPoint and AI tools Why you should consider this opportunity: Work location: Tsim Sha Tsui 5 days work week Work from Home Policy Annual Leave Birthday Leave Public Holidays Discretionary Bonus Medical Insurance 13-month salary Please send detailed resume, stating qualification, experience, current and expected salary and career history by clicking “ Quick Apply ”. All information received will be kept in strict confidence and only for employment-related purpose.
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