Business Development Manager

Business Development Manager Thailand | Harman Professional Solutions Martin Professional Lighting & Professional Audio About the Role Harman Professional is expanding the Martin Professional Lighting business in Thailand and evolving our go-to-market strategy to serve a broader network of partners and customers. As part of this growth initiative, we are seeking an energetic, entrepreneurial, and customer-focused Business Development Manager to drive market expansion within Thailand's live event, rental, entertainment, and production sectors. This role will focus initially on developing the professional lighting rental market and will progressively expand into the installation segment while also identifying opportunities across Harman's professional audio portfolio. The successful candidate will play a key role in building new channel relationships, creating market demand, and strengthening the Martin Professional brand presence across Thailand. Key Responsibilities Business Development & Market Expansion Drive sales growth and market share for Martin Professional lighting solutions in Thailand. Identify, recruit, and develop new partners within the rental, live events, production, and entertainment sectors. Build and execute a strategic market development plan to expand Martin's reach beyond existing channels. Identify opportunities for Harman Professional audio solutions and develop cross-selling strategies. Develop and maintain a strong pipeline of opportunities across key market segments. Leverage our existing distributor’s local infrastructure as a fulfilment partner to support the multi-channel strategy. Partner & Customer Management Establish trusted relationships with rental companies, lighting designers, production houses, system integrators, consultants, and end users. Support channel partners with product positioning, project development, and customer engagement. Conduct regular partner visits to identify business opportunities and strengthen relationships. Ensure high levels of customer satisfaction and partner engagement. Market Intelligence & Planning Monitor market trends, competitor activities, and emerging opportunities within the entertainment and professional AV industries. Provide regular market feedback and business updates to regional management. Develop business forecasts, account plans, and growth initiatives. Product Demonstrations & Training Organize product demonstrations, roadshows, workshops, and customer events. Deliver product presentations and basic technical introductions to customers and partners. Collaborate with regional product specialists and technical teams to support larger opportunities. Collaboration Work closely with regional sales, marketing, and technical teams to execute business strategies. Assist in developing localized marketing campaigns and partner enablement activities. Support trade shows, industry exhibitions, and key customer events. Requirements Experience 5+ years of experience in business development, sales, channel management, or account management within one or more of the following industries: Professional lighting Professional audio Entertainment technology Live events and production AV integration Existing network within Thailand's rental, production, entertainment, or AV industry is highly desirable. Skills & Competencies Strong relationship-building and networking skills. Excellent commercial and business development capabilities. Self-motivated with a strong ownership mentality. Comfortable working independently in a growing and dynamic market environment. Strong presentation and communication skills. Ability to identify opportunities and convert them into tangible business outcomes. Good organizational and reporting skills. Proficiency in Microsoft Office applications and CRM systems. Knowledge in professional audio will an added advantage. Education Bachelor's degree in Business, Marketing, Engineering, Audio Visual Technology, or related discipline preferred. Language Fluent in Thai and English, both written and spoken. What We're Looking For More than technical expertise, we are looking for someone with: A positive and proactive attitude. Strong learning agility and curiosity. An entrepreneurial mindset. Passion for entertainment technology and customer engagement. Confidence to open doors, build relationships, and create new business opportunities. Resilience and determination to succeed in a developing market. Why Join Harman Professional? Opportunity to lead the expansion of one of the world's most recognized professional lighting brands. Shape the future of Martin Professional's growth strategy in Thailand. Exposure to world-class brands across professional lighting and audio. Work with regional and global industry experts. Competitive compensation package with significant growth potential. Location: Bangkok, Thailand Travel: Frequent travel within Thailand; occasional regional travel required. Apply Now If you are passionate about building business, developing partnerships, and growing industry-leading lighting and audio solutions in Thailand, we'd love to hear from you.