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Ecommerce Marketing Manager - Global FMCG

Charterhouse · Central and Western District

📅 04/08/2026
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As an E-commerce Performance Manager to own and optimize the performance of our e-commerce channels, you will be responsible for driving revenue growth, profitability, and measurable digital performance across marketplaces and direct e-commerce platforms through data-driven decision-making, structured experimentation, and cross-functional execution. Key Responsibilities: Own performance across e-commerce channels (HKTV Mall) Revenue, sessions, conversion rate, AOV CAC/ROAS, ad efficiency, gross margin impact Build and manage performance plans by category/SKU, channel, and region-translating business goals into actionable monthly/weekly plans. Performance Marketing and Campaign Management Paid search/display campaigns optimization Landing page and offer optimization (pricing, bundles, promotions, subscriptions) Lead commercial analytics : Diagnose drivers of performance (traffic, conversion, pricing, promo, availability, creatives) Provide weekly performance recaps and actionable recommendations Maintain dashboards and performance reporting for leadership Own marketplace/retailer performance levers : SEO/content optimization support Inventory health and OOS risk monitoring Pricing/promotions calendar coordination Own marketplace/retailer performance levers : Promo launches and seasonal planning Launch readiness (catalog accuracy, pricing sync, content completeness) Availability and fulfillment improvement Collaborate cross-functionally with Sales, Marketing, Supply Chain Promo launches and seasonal planning Launch readiness (catalog accuracy, pricing sync, content completeness) Availability and fulfillment improvements Qualifications: 5-8 years' experience in e-commerce performance, digital marketing analytics, or channel performance for FMCG Strong understanding of marketplace ecosystems and paid performance drivers Advanced analytical skills with the ability to translate data into business action. Proven experience building dashboards and reporting (Excel/Google Sheets; BI tools preferred). Experience with performance marketing tools and/or marketplace reporting tools. Strong project management and ability to work with multiple stakeholders. If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, Web: www.charterhouse.com.hk
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