Creative Content Specialist | Welcare

Creative Content Specialist | Welcare ____________________________________________________________________________ Role Overview: We’re looking for a bold and visionary Creative Content Specialist who’s not afraid to think outside the algorithm. You’ll be the brain behind ideas that make people stop scrolling and the leader who pushes the creative team to make magic happen. From viral-worthy content to thumb-stopping campaigns, you’ll turn insight into impact. Key Responsibilities: -Develop out-of-the-box creative concepts and viral-worthy content ideas across platforms like TikTok, Instagram, Facebook, and beyond. -Take ownership of Welcare’s content direction and other assigned brands, ensuring consistency, creativity, and alignment with each brand’s identity. -Build and grow Welcare’s social media channels through strategic content planning, audience growth initiatives, and platform-specific best practices. -Identify and respond to real-time trends and cultural moments with creative content that’s fast, witty, and on-brand. -Collaborate with marketing communication team to align creative direction with strategic objectives. -Lead and manage the Content team by setting the strategic direction, guiding the team in turning creative ideas into impactful content, and driving audience engagement. -Keep a pulse on trends, pop culture, and social behavior to craft content that’s timely, relevant, and buzzworthy. -Serve as the creative lead for daily content as well as larger campaigns and branded projects. -Mentor and give constructive feedback to junior content creators and copywriters to continuously raise the creative bar. Qualifications: - Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field. An MBA is a plus. - Proven experience in building and scaling social media channels, with measurable growth in audience engagement, reach, and brand awareness. - Strong portfolio showcasing successful content strategies, high-performing campaigns, and measurable social media growth. - Strong understanding of social media platforms, algorithms, content trends, and audience behavior. - Excellent creative thinking, storytelling, copywriting, and communication skills. Salary : Up to THB 100,000 (depending on experience and portfolio)