Regional Product Manager (Thailand)

Role Purpose Playpark is seeking a commercially sharp Regional Product Manager to own product performance and P&L for our regional game portfolio in the Thailand market. Reporting to the Thailand Country Manager, you will be the local product owner for our mobile games and apps, responsible for guiding each title through its full lifecycle from launch through live operations, growth, and eventual sunset. You will also act as the main point of contact between Thailand and the Regional team, working closely with Regional Project, Product, Marketing, UA, and Tech Managers to bring regional strategy into local execution. Locally, you will partner with the Thailand Marketing, Customer Support, and Community Management teams, and may support Business Development in partnership discussions for the products you own. You will lead a Game Leader who handles day-to-day execution on your behalf, so this role also carries direct people management responsibility. Key Responsibilities Product P&L Ownership: Own the Thailand-market P&L for assigned regional titles, driving revenue, monetization, and cost efficiency against target, and reporting performance drivers to the Country Manager. Team Management: Manage, coach, and develop the Game Leader(s) supporting this role, assigning work, setting priorities, and reviewing output to ensure execution quality. Mobile Game & App Lifecycle Management: Manage each title through its full mobile app lifecycle, launch readiness, live operations (content updates, in-game events, monetization tuning), growth, and sunset planning. Regional Liaison & Main POC: Act as the primary point of contact between Thailand and the Regional team, including Regional Project, Product, Marketing, UA, and Tech Managers, ensuring regional plans and priorities are understood and executed locally. Local Cross-Functional Coordination: Partner with Thailand-based Marketing, Customer Support, and Community Management teams to align product plans, campaigns, and player-facing communications for owned titles. Live Ops & Content Planning: Partner with regional Product and BD teams to plan and localize content calendars, in-game events, and promotional campaigns for Thai players. User Acquisition Collaboration: Work closely with the UA Marketing team on campaign planning and in-market spend efficiency (CPI, ROAS, LTV), adjusting acquisition strategy based on product performance. Business Development Support: Support Business Development in sourcing and progressing partnership discussions relevant to owned products, as needed. Market Insight & Localization: Track Thai market trends, competitor activity, and player feedback to shape localized product, content, and marketing recommendations. Reporting & Analysis: Track and report key product and commercial metrics (DAU/MAU, ARPU, retention, revenue), providing clear updates and recommendations to the Country Manager and regional stakeholders. Partner Communication: Support communication with regional and international game publishers and developers, including Korean and Chinese partners, on product performance, localization needs, and event alignment. Qualifications & Requirements Professional Background: 1+ year of experience in product management, game operations, digital marketing, or a related role within games, apps, or other tech-driven industries. Working knowledge of mobile game management and the mobile app lifecycle (launch, live ops, growth, retention, sunset). Understanding of User Acquisition Marketing fundamentals (CPI, ROAS, LTV, acquisition channels) is an advantage. Core Competencies: Commercial Mindset: Comfortable working with P&L, KPIs, and performance data to drive decisions. Analytical & Logical Thinking: Strong quantitative reasoning and a structured, evidence-based approach to problem-solving. Cross-Functional Collaboration: Able to act as a bridge between Regional teams (Project, Product, Marketing, UA, Tech) and local Thailand teams (Marketing, Customer Support, Community Management), keeping both sides aligned. People Management: Comfortable assigning work, giving feedback, and developing a direct report to grow into the role. Ownership & Initiative: Self-driven and comfortable operating with minimal supervision in a fast-moving environment. Tools: Familiarity with project or product management tools (e.g., ClickUp, Jira) and basic analytics or dashboard tools is a plus. Education: Bachelor's degree preferred. Candidates from quantitative or logic-driven fields (e.g., Engineering, Computer Science, Mathematics, Statistics, Economics, Business Analytics) are preferred, though not required. Communication: Business-level English is required for regional coordination. Korean or Chinese language ability is a strong plus.