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As a Social Media Executive, you will be the subject matter expert responsible for developing strategic social media campaigns, creating engaging content, analysing performance metrics, and collaborating with cross-functional teams to enhance brand presence and drive customer engagement. Planning and Insights/Marketing • Lead comprehensive social media strategies across multiple platforms such as Instagram, Facebook, Threads, YouTube, and Instagram Broadcast • Create visually appealing and engaging content that reflects our brand identity and resonates with our target audience. • Leverage data-driven insights to enhance content strategy and boost overall social media performance • Analyse and report on social media performance using analytics tools to optimize campaigns and improve engagement metrics. • Working closely with internal teams or agencies to align on benchmarks and strategy • Create and monitor social media ad campaigns and calls-to-action that drive engagement and leads • Manage communications calendar, coordinate with internal teams and external agencies, support event delivery and ensure brand compliance. Implementation • Execute against all social media campaigns across all platforms • Conduct competitive analysis within the social media landscape • Provide and compile appropriate social media performance reports weekly/monthly • Daily monitoring of social buzz and alert all parties • Compose social media copy when necessary The Ideal Candidate • Degree holder in Marketing or related disciplines • A minimum of 2 years of relevant experience in social media; preferably in the Marketing, Communications, Creative Design, or related disciplines. • Strong understanding of social media platforms and best practices • High proficiency in design and editing software (Figma, Photoshop and other creative software) for video and visual content creation. • Strong copy writing skills, sharp analytical mindset to evaluate performance metrics, and the ability to work independently in a fast-paced environment with strong attention to detail. • Good command of both spoken and written Chinese and English