Brand Manager – Ovaltine

Brand Manager – Powder / OT Demand Location: Bangkok, Thailand About the Role We are looking for a passionate and commercially driven Brand Manager – Powder / OT Demand to join our Consumer Marketing team. In this role, you will lead the growth of our Ovaltine Powder portfolio with a strong focus on Open Trade (OT) , particularly in rural and provincial markets. You will be responsible for developing brand strategies, integrated marketing campaigns, and localized activation programs that strengthen consumer engagement, drive market penetration, and accelerate business growth. This is an exciting opportunity for an experienced FMCG marketer who enjoys combining strategic thinking with hands-on execution. Key Responsibilities Develop and execute brand strategies, annual marketing plans, and integrated marketing campaigns to achieve business and brand objectives. Lead OT-focused activation initiatives, including roadshows, caravans, community events, and hyperlocal marketing campaigns across provincial markets. Create localized communication strategies and content tailored to different consumer segments and regional markets. Build strong consumer connections through local insights, grassroots engagement, influencers, and community partnerships. Analyze market trends, consumer behavior, competitive activities, and brand performance to identify growth opportunities. Partner closely with Trade Marketing and Sales teams to develop effective go-to-market strategies across MT and GT/OT channels. Manage end-to-end campaign execution with creative, media, digital, and activation agencies. Monitor brand budgets, A&P investments, campaign performance, and ROI to optimize marketing effectiveness. Collaborate cross-functionally with Consumer Insights, R&D, NPD, Finance, Supply Chain, and Sales to support innovation and business growth. What We're Looking For Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Minimum 5 years' experience in Brand Management, Product Management, or Marketing within the FMCG industry . Proven experience in OT/GT activation , local market campaigns, or rural marketing is highly preferred. Strong background in integrated marketing communications, brand activation, content development, and influencer/KOL management. Experience managing brands with broad provincial or mass-market distribution is an advantage. Understanding of both Modern Trade (MT) and General/Open Trade (GT/OT) channels. Skills & Competencies Strong understanding of rural consumers and traditional trade dynamics. Experience planning and executing local activations, community events, and grassroots marketing campaigns. Strong analytical skills with the ability to interpret market and consumer data. Excellent project management and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Strong communication and presentation skills in both Thai and English. Commercial mindset with a proactive, hands-on, and results-oriented approach. To help us better assess your experience, could you please update your CV to include the key achievements and measurable results from your OT (Open Trade) activation projects ? Where possible, please highlight: The objective and scope of the activation. Your specific role and contributions. Key results or business impact (e.g., sales uplift, market share growth, distribution expansion, consumer reach, ROI, or other measurable outcomes). This information will help us better understand your experience and achievements in driving OT activation initiatives.