Web & Digital Media Specialist

Job Summary Under the supervision of the IT Director, this position is responsible for the design, development, and maintenance of the City’s websites, digital content, and online presence. This includes website design, content management, graphic design, and administration of the City’s social media and video platforms. The position plays a key role in public communication by creating engaging, accessible, and visually consistent digital content. Responsibilities also include recording and publishing City Council meetings and ensuring all City digital services, including websites and mobile applications, comply with WCAG 2.1 Level AA accessibility standards in accordance with the U.S. Department of Justice (DOJ) compliance deadline of April 26, 2028 for small local governments. Essential Job Duties & Responsibilities The following duties are normal for this position. The omission of specific statement of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this position. Other duties may be required, assigned and expected aside from those set forth below to address operational needs and changing operational practices. Website Design & Content Management Design, develop, and maintain City websites using content management systems (e.g., WordPress/Avada). Create, edit, and publish web content that is clear, engaging, and accessible. Ensure all website content is accurate, up-to-date, and consistent with City branding. Collaborate with departments to gather, review, and publish information. Optimize websites for usability, mobile responsiveness, and performance. Implement SEO best practices to improve visibility and search rankings. Digital Content & Graphic Design Design graphics, banners, infographics, and digital materials for web and social media. Maintain consistent visual branding across all digital platforms. Produce multimedia content including images, videos, and promotional materials. Capture and edit photographs and video for use on City websites, social media, and promotional materials. Assist departments with visual communication needs. Social Media & Public Engagement Manage and post content to official City social media accounts (e.g., Facebook, X, Instagram). Develop and maintain a content calendar for consistent communication. Monitor engagement, respond appropriately, and track analytics. Ensure messaging aligns with City policies and public communication standards. Video Production & City Council Meetings Attend, record, and publish City Council meetings and other official events. Edit and upload video content to the City’s YouTube channel. Maintain an organized archive of recorded meetings and videos. Maintain digital records in accordance with applicable public records retention requirements and City policies. Ensure timely posting of public meeting content. Accessibility & Compliance Lead efforts to ensure all City websites and mobile applications meet WCAG 2.1 Level AA standards. Conduct accessibility audits and remediate issues. Work with departments to ensure digital content is accessible (documents, forms, media). Monitor regulatory updates and maintain compliance with DOJ requirements. Provide guidance and training to staff on accessibility best practices. Analytics & Reporting Monitor website traffic, user behavior, and social media performance. Generate reports and recommend improvements based on data. Track progress toward accessibility compliance goals. Qualifications Education & Experience Guidelines Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities required for this position would be: Education/Training Associate’s or Bachelor’s degree in Web Design, Graphic Design, Communications, Information Technology, or related field preferred; or Experience Equivalent combination of education, training, and relevant experience. Experience in website design, content management, and digital media required. Experience managing social media for an organization preferred. <p style="margin-top: 0; margin-right: 0; margin-bottom: 10px !important; margin-left: 0; color: rgba(99, 77, 76,