HME Key Account Manager

Adecco is recruiting for its client, a global leader in technology, electronics and healthcare, an HME Key Account Manager for its Ultrasound business division. The role is responsible for driving business growth and managing strategic Key Accounts by developing and executing market-specific sales strategies, building strong relationships with distribution partners, major hospitals and Key Opinion Leaders (KOLs), and ensuring sustainable business performance. Responsibilities Sales Strategy & Business Development Develop and execute sales targets and commercial strategies for key regions and territories. Manage the full sales pipeline across assigned regions, from opportunity identification and qualification through strategic pursuit and closure. Identify, develop and maintain short-, medium- and long-term relationships with Key Accounts, including major hospitals and medical institutions. Identify new business opportunities and develop strategies to increase market share and revenue. Proactively influence tender processes by leveraging a strong understanding of the Romanian healthcare procurement and tender environment, engaging relevant stakeholders and supporting the development of technical specifications aligned with the company's solutions. Channel & Partner Management Work closely with local distributors and partners to develop sales plans and ensure effective execution. Monitor partner performance, identify improvement opportunities and provide appropriate commercial support. Regularly review sales performance and communicate business updates, forecasts and key issues to HQ. Build strong, long-term relationships with distribution partners and other strategic stakeholders. Market & Customer Engagement Continuously monitor the Romanian healthcare system, regulations, market developments and competitive landscape to identify new business opportunities. Develop and maintain relationships with Key Opinion Leaders, medical professionals and relevant medical societies. Understand customer needs and coordinate with internal teams to provide effective solutions and ensure high levels of customer satisfaction. Represent the company at customer meetings, industry events, congresses and other relevant healthcare activities. Marketing & Reporting Plan and execute local marketing initiatives, including seminars, congresses, workshops and promotional events. Provide market intelligence, competitor insights and customer feedback to HQ. Prepare regular reports covering sales performance, pipeline development, market trends, opportunities and risks. Contribute to the development and implementation of local go-to-market strategies. Candidate Profile 3+ years of experience in Key Account Management, Sales or Business Development, preferably within the medical devices, healthcare or ultrasound/imaging industry. Proven experience managing strategic customers, distributors and/or hospital accounts. Good understanding of the Romanian healthcare market and tender/procurement processes. Experience working with hospitals, medical institutions, distributors and healthcare professionals is highly desirable. Strong commercial and negotiation skills, with a proven ability to manage complex sales cycles. Experience managing sales pipelines, forecasts and business opportunities. Strong analytical skills and the ability to translate market information into actionable business strategies. Excellent communication and presentation skills. Fluent Romanian and English; other languages are an advantage. Willingness to travel nationally and attend customer meetings, tenders, congresses and industry events