Public Relations Manager in Colombia

Job Description: Public Relations (PR) Manager – U.S. Destination (Based in Colombia) The Public Relations Manager will lead the media and creator relations strategies in Colombia to promote a premier U.S. Destination (e.g., city tourism board, state travel office, or major American hospitality brand). This bilingual professional will serve as the primary bridge between the U.S. headquarters and the Colombian media, driving high-impact tourism and consumer engagement. ________________________________________ Job Overview ● Role Type: Full-time ● Location: Bogotá (Remote) ● Language Requirements: Complete native-level fluency in Spanish and professional fluency in English (written and verbal) ________________________________________ Key Responsibilities Media Relations & Pitching ● Cultivate Networks: Build and maintain strong, ongoing relationships with Colombian travel, travel trade lifestyle, business and national news journalists. ● Story Pitching: Proactively pitch distinct destination angles (e.g., culinary, cultural, seasonal events, family travel) to secure high-level print, digital and broadcast placements. ● Press Materials: Draft and pitch press releases for the Colombian media. ● Media Inquiries: Serve as the first point of contact for Colombian media inquiries, arranging executive interviews and providing accurate destination assets. ● Paid Editorial: Negotiate and execute paid editorial placements. Event Coordination & Press Trips ● Media Missions: Plan all aspects of media events in Colombia with the goal of networking with media and content creators. ● Trade Shows: Coordinate media interviews at trade shows in Bogota, as needed. ● Group FAMs and Individual Press Trips: Organize and lead targeted group and individual press/content creator trips directly to the U.S. destination, managing all logistics, partner relations, itineraries and post-trip coverage tracking. Digital Strategy & Content Creator Marketing ● Content Creator Partnerships: Identify, vet and contract with top-tier Colombian travel and lifestyle content creators with the goal of destination awareness or conversion. ● Local Content Alignment: Coordinate closely with the social media team to ensure digital promotions remain culturally relevant and optimized for Colombian consumers. Reporting, Budgeting & Strategy ● Market Strategy: Design and execute annual PR strategies tailored specifically to Colombian travel trends and target booking seasons. Use PR tactics to amplify larger marketing campaigns. ● Coverage Tracking: Monitor local media daily and analyze qualitative and quantitative PR results, presenting structured ROI reports back to U.S. stakeholders. ● Reputation Management: Act as the local lead for crisis communication, mitigating any negative travel sentiment or shifting advisories. ________________________________________ Required Qualifications ● Education: Bachelor’s degree in Public Relations, Journalism, Communications, Tourism Management or a related field. ● Experience: 5+ years of proven PR or agency experience, specifically handling travel, hospitality, luxury lifestyle, or destination accounts. ● Market Insight: Deep understanding of the Colombian media ecosystem and established relationships across major publishing houses, trade media and content creators. ● U.S. Context: Strong familiarity with U.S. geography, culture and travel systems; direct experience working with or for a destination is highly preferred. ● Travel Readiness: Valid passport and U.S. B1/B2 Visa. Ability to travel internationally and domestically to accompany media and partner delegations and attend events. ________________________________________ Core Skills ● Bicultural Adaptability: Exceptional ability to seamlessly translate English-language concepts into highly resonant Colombian storytelling. ● Impeccable Communication: Outstanding copywriting and editing skills in both Spanish and English. ● Autonomy: Capable of working independently in a remote capacity while staying aligned with international time zones. ● Organization: Skilled at maintaining and updating workback sheets, budgets, etc. ● Team Work: Ability to work with internal and external teams on shared efforts.