D2C SOCIAL MEDIA SPECIALIST (sKINCARE)

About The Opportunity A fast-scaling D2C beauty-tech brand in the premium skincare sector is on the hunt for a dynamic Social Media Specialist to own and amplify its digital voice. We’re building cult-favorite skincare routines trusted by thousands across India, powered by science-backed formulations, community-led storytelling, and scroll-stopping visual content. If you live for TikTok trends, Instagram Reels analytics, and turning skincare routines into binge-worthy content—you belong here. Role & Responsibilities Plan, create, and schedule daily social media content across Instagram, TikTok, and YouTube Shorts for a premium skincare brand. Design scroll-stopping visuals and short-form videos that drive product awareness, engagement, and conversions. Collaborate with influencer marketing and growth teams to execute branded campaigns with micro & macro creators. Analyze platform performance metrics (reach, CTR, saves, conversion) and optimize content calendar weekly. Build and maintain brand tone of voice—clean, clinical, yet approachable—with skincare education woven into every post. Stay ahead of social trends, platform algorithm updates, and competitor moves to keep content fresh and effective. Skills & Qualifications Must-Have Instagram TikTok YouTube Shorts Canva CapCut Meta Business Suite Google Analytics Shopify (or similar e-commerce platform) Preferred Pictory or InVideo Basic Photoshop Klaviyo or email marketing experience Benefits & Culture Highlights Work with a fast-moving, product-first team where your content directly impacts sales and brand perception. Access to cutting-edge skincare products and early previews of launches you’ll help market. On-site culture in a vibrant, design-forward office with flexible Fridays and wellness perks. Skills: instagram,d2c,design,social media,building,skincare,access,brand perception,basic,analytics,youtube