Social Media Manager

Company Description Biophila Wellness Private Limited , operating under the brand HapinusCare , is a growing mental health and wellness organization providing professional psychological, counselling, therapy, assessment, and allied mental-health services across multiple locations in Kerala. HapinusCare is committed to making professional mental-health support more accessible while building awareness through responsible, ethical, and engaging communication. As our digital presence expands, we are looking for a creative and performance-oriented Social Media Manager who can transform mental-health knowledge, organizational stories, and brand initiatives into compelling digital content. Role Description This is a full-time, on-site Social Media Manager position responsible for developing and executing the social media strategy of HapinusCare. The Social Media Manager will manage the brand's presence across platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant digital channels . The role requires a combination of content strategy, storytelling, creativity, analytics, brand management, and digital marketing awareness . The ideal candidate should understand how to create content that doesn't simply generate likes, but builds trust, awareness, engagement, brand authority, and qualified enquiries . Key Responsibilities Develop and execute HapinusCare's monthly and annual social media strategy and content calendar . Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant social channels. Develop creative concepts for Reels, videos, carousels, stories, campaigns, podcasts, and awareness content . Create strong hooks, captions, scripts, headlines, and calls to action. Coordinate with psychologists, psychiatrists, therapists, management, designers, videographers, and editors for content production. Plan and execute mental-health awareness campaigns around relevant topics and observance days. Develop emotionally engaging and educational storytelling content while maintaining professional and ethical standards. Cover branch activities, conferences, workshops, events, launches, collaborations, and organizational milestones. Strengthen the personal branding and thought leadership of key HapinusCare professionals where required. Monitor comments, messages, audience interactions, and online brand reputation. Track reach, impressions, engagement, followers, saves, shares, enquiries, leads, and content performance . Prepare monthly social media performance reports and recommend improvements based on data. Monitor trends, competitors, platform updates, and emerging content formats. Work with the marketing team to align organic content with SEO, Google presence, paid campaigns, lead generation, and overall brand strategy . Maintain consistent brand identity, tone, visual quality, and communication standards across platforms. Ensure mental-health content is responsible, sensitive, evidence-informed, and respectful of client confidentiality . Qualifications Demonstrated experience managing social media accounts for a brand, organization, agency, or business. Strong understanding of Instagram, Facebook, LinkedIn and YouTube . Excellent content-writing, copywriting, storytelling, and communication skills. Ability to conceptualize engaging short-form video and Reel content. Working knowledge of social media analytics and performance measurement. Understanding of digital marketing, branding, lead generation, and audience development . Basic understanding of Meta Ads and other paid digital campaigns will be an advantage. Familiarity with Canva, video-editing tools, AI-assisted content tools, or similar creative platforms will be an advantage. Experience in healthcare, mental health, education, wellness, or service-sector marketing will be preferred. Strong English and Malayalam communication skills are highly desirable. Ability to manage multiple projects, deadlines, branches, campaigns, and stakeholders. What We Are Looking For We are not looking for someone who simply posts content every day . We are looking for someone who can ask: Why should someone stop scrolling? Why should they save this post? Why should they trust HapinusCare? Why should they follow us? And ultimately, how can social media contribute to meaningful business growth? If you understand the difference between posting content and building a brand , we would like to hear from you. How to Apply Interested candidates may apply through LinkedIn with an updated CV/resume or share your CV in Ceo@hapinuscare.com