Social Media Manager

Role : Social Media Manager Reporting to : CMO About Us : Scrubsy is India’s #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We’re a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we’re building the team that is passionate! Brief : As Social Media Manager, you will own Scrubsy’s presence across all social platforms. You will directly report to the CMO and be responsible for the full social content cycle: planning, briefing, scheduling, publishing and community management. You will bring creative ideas, have a strong instinct for what works on each platform and build a community of customers who genuinely look forward to seeing Scrubsy in their feed. Key Responsibilities Own the social media calendar across all platforms Monitor brand mentions, tags and hashtags Own organic reach and follower growth — proactively design and execute campaigns built to travel, using trends, formats, and hooks that give content the best chance of going viral and reaching audiences well beyond our existing followers. Own follower growth, reach, engagement rate targets across all platforms Lead social media execution for all product launches and campaigns Maintain social performance reports Collaborate with various stakeholders Ensure brand consistency across all social platforms Participate in campaign ideation and brainstorming sessions Be updated on latest trends What We Are Looking For Mandatory Requirement 1 to 4 years of experience managing social media for a brand, agency, or content-led business Deep hands-on experience of multiple social media platforms Experience building and managing social media calendar Excellent written and verbal communication Additional Requirement Prior experience in D2C, consumer brands, e-commerce or startup Familiarity with social scheduling tools Understanding of meme or viral culture Who You Are Creative - you constantly think of engaging content ideas and storytelling formats Observant - you understand customer behaviour and what drives engagement online Ownership Driven - you take accountability for execution, engagement, and consistency Impact Focused - you care about engagement, reach, community, and brand growth