Head of Creative (Email & Retention)

ABOUT US We are a fully remote retention marketing agency headquartered in Los Angeles, and a proud Klaviyo Platinum Partner. We work exclusively with fast-growing, household-name DTC e-commerce brands, helping them build email, SMS, and lifecycle programs that compound revenue month over month. We’re a small, high-performance team that takes the work seriously and takes care of each other. If you’re looking for a place to do the best work of your career alongside people who actually give a damn, keep reading. OUR BELIEFS Excellence First We work only with A-players. People who take pride in their craft, hold themselves to a high standard, and push to deliver work they’re genuinely proud of. Culture of HEART Honesty, Excellence, Attitude, Results, Trustworthiness. These aren’t wall decorations. They’re how we actually operate. Empowerment & Responsibility Freedom and accountability go hand in hand here. We hire self-driven people who own their work, communicate clearly, and care about clients and teammates as much as they care about output. One honest note: do not join this company for work-life balance. This is a 40+ hour leadership seat in a fast-moving agency. Join us because you’re excited to have real impact, you want to lead, and you want to be part of a company that’s growing rapidly. We offer strong benefits because we value our people, not because we’re a slow-paced environment. If this resonates, and you enjoy a good coconut or piña colada at sunset, you may have found your tribe. A NOTE ON HOURS (FOR OUR INTERNATIONAL APPLICANTS) This role operates on a schedule aligned with US East Coast hours (approximately 9am to 6pm ET). For our team members in Europe and South Africa, this has become one of the most loved aspects of working here. Your mornings are completely your own. Exercise. Enjoy the sun. Do your deep creative work when your mind is fresh, and by the time your US-based clients and teammates start their day, you’re already ahead of them. It’s not for everyone. But for the right person, it’s a genuinely great way to live and work. THE ROLE This is not a review-from-a-distance creative director job. You’ll be a player-coach: the most senior creative in the company, leading our copywriting and design departments as one team while writing copy for a focused set of your own accounts (two, at times up to three). Your writing sets the standard. You’ll own the creative quality bar on every email that leaves this agency, run the feedback loops that make the team better, and manage roughly six creatives across both disciplines. On the design side you’ll work with a strong senior design lead who anchors the craft day to day, so your center of gravity is copy, conversion thinking, and leadership, backed by sharp design judgment. We are an AI-native agency. We build with AI daily, and you’ll be expected to shape how our creative team uses it, not just tolerate it. For the right person, this seat shapes what creative means at this agency for years. Real input into hiring, systems, and standards as we scale. KEY RESPONSIBILITIES Creative Leadership Own the creative quality bar across copy and design on everything we ship Lead, coach, and develop both teams as one creative unit, not two silos Run creative QA and feedback loops, with a focus on reducing internal revision rounds Build and enforce copy systems, brand voice documentation, and creative SOPs Shape how we use AI across the creative workflow Hands-On Craft Write high-converting campaign and flow copy for your own accounts Translate retention strategy into creative that moves revenue Emulate distinct brand voices across DTC categories with precision Partner with our senior design lead to keep copy and design working as one deliverable Team Building & Management Own hiring, client assignments, and performance across both departments Develop a senior copywriter bench so quality never depends on one person Run department cadences and report on creative KPIs to leadership WHAT SUCCESS LOOKS LIKE Internal revision rounds trend down measurably within your first quarter Copy quality is visibly higher across all accounts within 90 days A senior copywriter bench exists within two quarters, developed or hired Copy and design operate as one team with one standard Clients notice the creative, and say so WHO WILL THRIVE HERE An exceptional copywriter first. Your portfolio proves you can sell with words in a brand’s voice Strong design judgment. You may not design it yourself, but you know exactly why a layout isn’t converting and can articulate it to a designer Experience leading creatives in an agency setting, ideally in email, retention, or DTC e-commerce Deep familiarity with lifecycle email and SMS. You know what a welcome flow, winback, and post-purchase sequence each need to do Genuinely good with AI tools. This is a real requirement, not a nice-to-have Exceptional written and verbal English, native or near-native professional fluency, since you’ll present creative to high-profile US brands Comfortable giving direct, kind feedback and holding a high bar without burning people out Resilient and adaptable in a fast-moving agency environment Familiar with our stack or able to ramp fast: Klaviyo, Figma, Slack, ClickUp, Loom COMPENSATION & BENEFITS $70,000 to $95,000 USD/year (experience dependent) 20 days PTO 100% remote with ET-aligned hours Generous learning stipends Real ownership: shape the creative department as we scale A team that genuinely cares about doing great work, and about each other ASAP start. HOW TO APPLY We run a fast, focused interview process and we’ll tell you the timeline at every step. When you apply, please include: A portfolio or samples of email copy you’ve written yourself An example of creative work you led (not wrote) that you’re proud of, and what your role was Why a player-coach role, and why us We review every submission personally. If there’s a fit, we’ll be in touch quickly. EQUAL OPPORTUNITY The Email Marketers provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic.