Advertising Creative

Creative Copywriter / Advertising Creative We’re looking for an experienced freelance creative/copywriter to develop a strong brand tagline and advertising concept for an upcoming brand campaign. Company Description LAL is a beloved Indian brand that offers mithai, namkeen, and cookies designed for everyday enjoyment as well as festive gifting. Its products range from soft, ghee-rich Mysore Pak and classic Soan Papdi to savory snacks and indulgent cookies, all crafted using authentic recipes and high-quality ingredients. LAL’s vision of making regional flavors travel across India has grown into a brand trusted by families, travelers, and gifters across the country. All products are 100% vegetarian, ideal for gifting and travel, and are available PAN India. LAL is built around a simple idea: the joy of eating good food, any day of the week. What we need ● Develop 3–5 distinct creative territories ● Create compelling master tagline options ● Develop a strong ad/DVC concept around the selected route ● Translate the idea into a clear campaign thought/story ● Bring a fresh, consumer-first perspective with strong storytelling Ideal profile ● 3+ years of experience in advertising/creative ● Strong experience in brand campaigns, taglines & DVC/TVC concepts ● FMCG, food, lifestyle or consumer-brand experience preferred ● Strong portfolio of campaign-led work ● Ability to think strategically as well as creatively