Business Unit Head

Apply here : https://forms.gle/BkGTf8zqqMpzURTW6 Role Summary This is a full P&L ownership role, responsible for: • Revenue growth • Profitability • Brand building • Product innovation • Team leadership across D2C, marketplaces, offline retail, exports, and strategic partnerships. The role demands a builder’s mindset—someone who can scale a business, not just manage operations. Key Responsibilities 1. P&L Ownership & Business Strategy • Own end-to-end P&L for Lil Legends, including: • Revenue targets • Gross margins • Marketing spends (ROAS / ACOS discipline) • Inventory planning & working capital • Build annual and quarterly business plans with clear growth levers • Drive profitability through pricing, cost optimization, product mix, and channel strategy • Present performance reviews and strategic plans to senior leadership 2. D2C Growth (Shopify / Website) • Own the D2C business end-to-end • Scale new user acquisition via: • Meta, Google, and influencer-led performance campaigns • Improve: • Conversion Rate (CRO) • Average Order Value (AOV) • Repeat purchase rate • Drive retention through • Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions • Own: • Website UX/UI roadmap • Funnel performance • Tech integrations (payments, CRM, analytics) • Ensure D2C remains a profitable and scalable channel, not just a vanity metric 3. Marketplaces (Amazon & Others) • Own Amazon P&L and growth strategy • Drive: • Category leadership in key early-learning segments • ACOS and TACOS discipline • Listing excellence (IDQ, A+, videos, storefronts) • Work closely with: • Advertising teams • Supply chain & inventory planners • Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant 4. Offline & Field Sales • Lead offline revenue across: • General Trade • Modern Trade • Exhibitions (World Book Fair, fairs, events) • Institutional / School sales (where applicable) • Build: • Distributor and FSE strategy • Incentive structures and sales targets • Ensure healthy control over: • Discounts • Credit cycles • Returns • Strengthen Lil Legends’ positioning as a premium brand in offline retail 5. Influencer Marketing & Brand Building • Own influencer strategy across: • Parenting creators • Educators • Doctors / child experts • Balance: • Performance-led influencer campaigns • Brand-led storytelling collaborations • Build long-term creator partnerships instead of one-off campaigns • Drive brand narratives aligned with: • Early-learning philosophy • Parenting insights • IP-led storytelling 6. Product Strategy & Publishing Roadmap • Own the product and publishing roadmap, including: • New launches • Series development • IP creation • Ensure products are: • Market-led • Curriculum-aligned (NEP / NCF) • Clearly differentiated from competitors • Work closely with: • Editorial • Design • Production teams • Balance: • Commercial titles • Brand-building / thought-leadership titles 7. International Sourcing & Partnerships • Lead international publishing partnerships and imports Own: • Commercial negotiations • Pricing and margin structures • India-market adaptation Explore: • • New licensing opportunities • Co-editions • Strategic IP collaborations 8. Cross-Functional Leadership • Act as the single-point owner for Lil Legends across: • Marketing • Editorial • Sales • Operations • Finance • Build: • Clear processes • Accountability frameworks • Performance metrics • Mentor and develop leadership talent within the Business Unit Candidate Profile • 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media • Mandatory prior P&L ownership • Strong understanding of: • Performance marketing • Marketplaces (especially Amazon) • Offline sales dynamics • Comfortable with: • Numbers • Budgets • Decision-making under pressure • Experience in content, 6 days WFO Location - Agra