Head of Social

Role Overview Patrika Digital is hiring a fast, floor-level, and highly reactive Head of Social to build our social footprint into a powerful, standalone distribution layer. This leader will run a dedicated social/video desk backed by design and editorial resources, retaining absolute authority over platform format standards and paid social amplification budgets. Key Responsibilities & Core Problems to Solve Establish Alternative Distribution Channels: Transition social media into a hard-metric distribution channel that converts attention into measurable business traffic. Native Strategy Overhaul: Abandon generic web-headline reposting in favor of a native, platform-first storytelling strategy optimized for native short-form video and WhatsApp-first architectures. Owned-Audience Conversion: Design funnels that turn casual social media engagement into owned, high-retention assets like app installations, newsletter registrations, and WhatsApp channel subscribers. Newsroom Collaboration: Maintain an active presence on the newsroom floor alongside editorial desks during high-velocity breaking news events to pilot real-time format bets and platform experiments. Experience & Scale Requirements Proven track record leading social media for a premier publisher or content brand with a multi-million follower/subscriber base across Instagram, YouTube Shorts, and WhatsApp Channels. Experience directing an always-on, 24/7 newsroom social desk operating under tight breaking-news timelines. Prior history scaling a WhatsApp Channel or parallel closed-messaging framework specifically for a Hindi-belt demographic. Critical Disqualifiers Corporate brand/agency-side backgrounds that rely on multi-week campaign lead times rather than newsroom-velocity rhythms. Lack of direct, native fluency in Hindi-language, vernacular internet culture (this cannot be handled via translation services). A vanity-metrics mindset that prioritizes follower tallies without linking social growth directly to traffic, app installs, or digital revenue. Please Note : Only those who apply on the website will be considered. Do message me after you've applied, so I can take your application forward.