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Company Description Pinq Polka is a fast-growing intimatewear, shapewear, and lifestyle essentials brand built on a simple belief: women should never have to choose between comfort and confidence and trust needs that are often overlooked in traditional intimate wear. The brand focuses on solving real, daily problems related to fit, design, and comfort, rather than treating intimate wear as a fashion-only category. Rooted in a problem-solving approach, Pinq Polka designs products that prioritize comfort and practicality for people who wear them. The company is committed to building India’s most trusted, comfort-first intimate lifestyle brand. Team members join a mission-driven environment that values empathy, innovation, and user-centered design. Role Description This is a full-time, on-site role for a Digital Marketing Manager - Performance Marketing based in Faridabad. The specialist will plan, execute, and optimize performance marketing campaigns across digital channels, including paid social, search, and display, with a strong focus on customer acquisition and return on ad spend (ROAS). Daily responsibilities include managing campaign budgets, tracking performance metrics, conducting A/B tests, and refining targeting, creatives, and landing pages. The role involves close collaboration with content, design, and product teams to align campaigns with brand messaging, launch calendars, and promotional strategies. The specialist will analyze web and campaign analytics, prepare performance reports, and recommend data-driven improvements to enhance conversion rates and overall marketing efficiency. The position also includes staying updated on performance marketing trends, tools, and best practices to keep Pinq Polka’s digital marketing efforts competitive. Performance Marketing Plan, execute, and scale campaigns across: Meta (Facebook & Instagram) Google Ads (Search, Shopping, Performance Max, YouTube, Display) Own customer acquisition targets and performance KPIs. Manage campaign budgets and optimize spend allocation. Drive improvements in ROAS, MER, CAC, CTR, CVR, and contribution margins. Develop and execute full-funnel marketing strategies. Campaign Planning & Execution Build monthly and quarterly performance marketing plans. Work closely with content, creative, influencer, and product teams to develop campaign strategies. Create testing frameworks for: New audiences Creative concepts Landing pages Offers and bundles Messaging angles Monitor campaign performance daily and take corrective actions proactively. Analytics & Business Intelligence Perform deep analysis of: Campaign performance Product performance Category performance Customer cohorts Retention behavior Funnel drop-offs Revenue attribution Create weekly and monthly performance reports with actionable insights. Identify growth opportunities and recommend strategic improvements. Competitor and Market Intelligence Conduct ongoing competitor analysis across: Meta Ad Library Google Search Marketplaces Websites Product launches Pricing strategies Offers and promotions Creative strategies Track category trends and emerging consumer behavior. Present insights and recommendations to leadership regularly. Creative & Content Collaboration Work closely with content and creative teams to: Identify winning ad angles Develop performance creatives Analyze creative fatigue Scale high-performing content Translate data into actionable creative briefs. Website & Conversion Optimization Analyze website behavior and conversion funnels. Recommend improvements in: Landing pages Product pages Checkout experience Offers and promotions Work closely with website and CRM teams to improve conversion rates and customer journeys. Reporting & Forecasting Forecast spend, revenue, and performance outcomes. Maintain dashboards and reporting systems. Track: Revenue CAC ROAS MER AOV Repeat Purchase Rate Customer LTV Contribution Margins What We're Looking For Must Have 3–6 years of hands-on D2C performance marketing experience. Proven experience managing Meta and Google Ads. Strong analytical and problem-solving skills. Deep understanding of: Attribution Conversion funnels Consumer behavior E-commerce metrics D2C business models Experience managing meaningful monthly ad budgets. Advanced Excel/Google Sheets skills.
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