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Natasha Denona Makeup is a globally recognized beauty brand founded by internationally renowned makeup artist Natasha Denona. Known for its innovation, premium-quality products, and trend-setting creativity, the brand has become a leading name in the global beauty industry, with a strong presence across international retail channels, e-commerce platforms, and strategic partnerships worldwide. In this role, you will be responsible for driving customer engagement, retention, and lifecycle marketing across our digital channels, with a strong focus on email and CRM marketing. As a Marketing Performance Specialist, you will work closely with marketing, creative, and data teams to optimize the customer journey, increase customer lifetime value, and support the continued growth of our global e-commerce platform. Key Responsibilities: Plan, execute, and optimize email marketing campaigns and automated lifecycle flows to drive engagement, repeat purchases, and customer retention. Manage and optimize CRM programs, including email, SMS, and loyalty initiatives. Build and maintain customer lifecycle journeys such as welcome series, abandoned cart, post-purchase, win-back, and loyalty campaigns. Analyze campaign performance and customer data to identify opportunities for improving open rates, click-through rates, conversion, and retention. Conduct A/B testing on subject lines, messaging, segmentation, and creative to continuously improve performance. Work closely with creative and marketing teams to develop high-performing campaigns and compelling messaging Segment audiences and personalize communications to deliver targeted and relevant customer experiences. Monitor and report on key performance metrics such as LTV, retention rate, repeat purchase rate, email revenue, and campaign performance. Support broader digital marketing initiatives that drive traffic, engagement, and online sales. Stay up to date with email marketing, CRM, and e-commerce best practices within the beauty industry. Requirements: 2–4 years of experience in marketing performance, email marketing or CRM/lifecycle marketing. Excellent English communication skills. Hands-on experience with CRM and email marketing platforms (e.g., Klaviyo, HubSpot, Salesforce, etc.) Strong analytical skills and experience working with campaign data and performance metrics. Experience with customer segmentation, lifecycle flows, and marketing automation. Experience in e-commerce or DTC brands – an advantage.
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