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Key Responsibilities & Duties 1. Network Digitization & Delivery Optimization System Transformation: Audit our current physical delivery network for milk and ghee and lead the transition to a digitized system (via CRM tools, delivery apps, or structured WhatsApp Business APIs) to track daily customer subscriptions, drops, and route efficiencies. Customer Visibility: Build a transparent tracking pipeline so ownership has full visibility into daily sales data, active subscription pauses, and customer lifetime value across key neighborhoods like Vesu and Adajan. 2. Aggressive Ground-Level & Offline Marketing Door-to-Door & Society Campaigns: Design and lead highly targeted, high-impact door-to-door marketing campaigns in premium residential high-rises. Organize morning sampling drives (e.g., fresh A2 milk or Masala Chhas tasting) to convert premium households directly. Community Partnership: Establish relationships with high-rise society committees, fitness centers, and organic stores to run exclusive pop-ups or weekend kiosks. 3. Product Design & Brand Positioning Insights Packaging & Unboxing Design: Collaborate with ownership on product design, ensuring that our jars, labels, unboxing bags, and typography instantly communicate a "luxury, small-batch health supplement" aesthetic rather than standard commercial dairy. Market Intelligence: Bring continuous feedback from the ground to the production team regarding taste preferences, ideal bottle sizes (e.g., anchoring 500ml vs. 1L jars), and pricing sweet spots. 4. New Product Launches & Digital Marketing Go-To-Market (GTM) Strategy: Conceptualize and execute launch campaigns for our existing cultured A2 Ghee and future product expansions (such as premium curd, flavored chhas, or paneer). Hyper-Local Digital Campaigns: Manage low-cost, high-return hyper-local digital marketing, utilizing highly visual WhatsApp Broadcast strategies, community-specific Facebook groups, and Instagram content that highlights our clean, farm-to-table curd-culturing process. Required Qualifications & Experience Education: MBA or Bachelor’s degree in Marketing, Business Administration, or a related field. Experience: 2 to 4 years of experience in sales and marketing, preferably within the FMCG, premium food startup, organic D2C brand, or subscription-based dairy sectors. Tech-Savvy: Comfortable working with or deploying basic logistics/CRM software, subscription management tools, or automated WhatsApp marketing suites. Local Knowledge: Deep familiarity with Surat's premium residential geography (especially the West Zone/Vesu/Adajan markets) and the ability to communicate fluently in Gujarati and Hindi. Hustle Mentality: A field-first marketer who loves interacting with customers face-to-face, organizing community events, and driving physical sales, rather than just managing digital ads from a desk.
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