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Role Summary The Growth Marketing Manager is responsible for driving profitable customer acquisition across BetJets’ marketing channels. The role owns the acquisition strategy, performance and optimisation of the customer acquisition funnel, with a strong focus on Paid Media while overseeing Affiliate, Content, Social Media and SEO initiatives. This is a commercially focused role, accountable for growing new customers, first-time depositors (FTDs) and acquisition value through data-driven decision making, experimentation and channel optimisation. The role reports to the Head of Marketing and works closely with CRM & Retention, Product, Data, Technology and Product & Innovation. Key Responsibilities Acquisition & Growth • Develop and execute customer acquisition strategies across paid and organic channels. • Manage acquisition budgets, forecasts and performance targets. • Identify opportunities to improve registration, conversion and first deposit rates. • Drive continuous optimisation of the acquisition funnel through testing and experimentation. Paid Media • Own the performance of all paid acquisition channels, including search, social and display. • Optimise campaigns, targeting, creative, bidding and budgets to maximise ROI. • Ensure accurate tracking, attribution and reporting. Affiliate, Content, Social & SEO • Oversee Affiliate, Content and Social Media activities to support acquisition objectives. • Support SEO initiatives to increase organic traffic and customer growth. • Ensure all acquisition channels work together to deliver commercial outcomes. Data & Performance • Monitor and report on key acquisition metrics, including: • Registrations • First-Time Depositors (FTDs) • CPA / CAC • Registration-to-FTD conversion • ROAS • Customer value (LTV) • Channel profitability • Use data to identify trends, opportunities and areas for improvement. Leadership & Collaboration • Manage and develop the Growth/Acquisition team. • Work closely with CRM, Product, Data and Technology teams to improve customer journeys and growth performance. • Foster a culture of accountability, experimentation and continuous improvement. Experience & Qualifications Essential • 4+ years’ experience in growth, acquisition, performance marketing or digital marketing. • Strong hands-on experience managing Paid Media campaigns and budgets. • Experience with platforms such as Google Ads, Meta Ads and analytics tools. • Strong understanding of acquisition funnels, conversion optimisation and marketing measurement. • Commercial mindset with strong analytical skills. • Experience managing or mentoring team members. Desirable • Experience in online betting, iGaming, gaming or another competitive digital industry. • Experience managing affiliate marketing. • Experience with A/B testing, CRO, GA4, GTM and customer value analysis. Key Competencies • Commercial Thinking • Data-Driven Decision Making • Performance Marketing • Leadership • Experimentation & Optimisation • Cross-Functional Collaboration • Ownership & Accountability Role Characteristics Department: Marketing Reports to: Head of Marketing Location: Cape Town, South Africa Employment Type: Full-time Role Objective Acquire more valuable customers, more efficiently, through a continuously optimised and data-driven growth engine.
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