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About the Role (B2B & B2C Marketing) Reporting to the Head of Marketing, the Trade Marketing Manager is responsible for driving the company's B2B marketing and trade activation initiatives across global and regional markets. Working across our portfolio of five core furniture brands, this role develops compelling marketing tools, product communications, and trade programmes that strengthen brand visibility, support commercial growth, and enable our regional markets and sales teams to succeed. The Trade Marketing Manager plays a key role in translating brand and product strategies into effective trade marketing initiatives, ensuring distributors, dealers, retailers, and business partners are equipped with the right content, marketing assets, and sales tools. Working closely with the Brand Concept Manager, Product Management, Sales, and regional marketing teams, you will develop engaging trade communications, exhibition concepts, product launches, and marketing collateral that bring our brands and products to life. This role is ideal for a proactive marketing professional who enjoys managing multiple projects, collaborating across functions, and delivering high-quality marketing execution in a fast-paced international environment. Key Responsibilities Trade Marketing Strategy & Activation Plan and execute global trade marketing initiatives that support business growth across regional markets. Develop and implement trade marketing programmes aligned with business objectives, product launches, and commercial priorities. Drive marketing activities that strengthen engagement with distributors, dealers, retailers, architects, designers, and other trade partners. Ensure consistent execution of trade marketing initiatives across all five core brands. B2B Marketing Communications Lead the development of B2B marketing communications and sales enablement materials for the company and its brand portfolio. Create compelling product marketing content that effectively communicates product features, benefits, craftsmanship, and competitive advantages. Develop and manage a wide range of trade marketing assets, including: - Product feature and function videos -Product brochures and catalogues -Sales presentations -Advertisements -Dealer and distributor marketing toolkits -Signage and in-store communication (SIS) -Digital marketing assets -Ensure all communications are aligned with brand guidelines and support commercial objectives. Trade Shows, Events & Product Launches Plan, coordinate, and execute international trade shows, exhibitions, roadshows, dealer events, and customer engagement activities. Collaborate with the Brand Concept Manager on exhibition concepts, storytelling, customer journeys, and content development. Manage marketing support for new product launches, ensuring all trade communication materials are delivered on time. Coordinate event logistics, marketing materials, and external partners to deliver impactful brand experiences. Market Support & Sales Enablement Partner with regional marketing and sales teams to provide effective B2B marketing support. Develop marketing toolkits and communication materials that can be adapted by regional markets. Support local teams with trade marketing campaigns, dealer activations, and promotional initiatives. Gather feedback from regional markets to continuously improve marketing materials and programmes. Vendor & Budget Management Manage external agencies, production vendors, exhibition contractors, printers, and multimedia partners. Oversee trade marketing budgets, ensuring cost-effective delivery while maintaining high standards of quality. Evaluate vendor performance and identify opportunities for process improvements and cost optimisation. Personality & Attributes Strong written and verbal communication skills in English and Chinese Highly organized and detail-oriented Clear and confident communicator Positive mindset with a proactive, can-do attitude Resilient and adaptable in a fast-paced environment Able to work independently while collaborating effectively with teams Creative flair with strong coordination capabilities What We Are Looking For Bachelor's degree in Marketing, Communications, Business, or a related discipline. 5–8 years of experience in trade marketing, B2B marketing, product marketing, or channel marketing. Experience within furniture, interiors, manufacturing, consumer durables, or a related industry is highly preferred. Strong experience developing sales enablement tools, product marketing materials, and trade communications. Proven experience managing trade shows, exhibitions, product launches, or customer events. Excellent project management skills with the ability to manage multiple priorities simultaneously. Experience working with creative agencies, production vendors, and event partners. Strong copywriting and content development skills with the ability to communicate technical product information in a clear and engaging way. Commercially minded with strong stakeholder management and communication skills. A collaborative, organised, and proactive individual who enjoys working across functions and international markets. What We offer Regional and global exposurewithin an international brand environment Opportunities for growth and career development Exposure to both B2B and B2C marketing environments Collaborative and dynamic working culture Opportunities to work on cross-market campaigns and projects
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