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Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken! Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl) Commerce DevOps Hub is being established. The newly created organization, being an integral part of the Global Digital & Technology Function, is tasked with maintaining, but most importantly developing (functionally and technologically) IT solutions supporting the Commerce area at Heineken. Commerce DevOps Hub is located in Kraków and will include highly qualified IT professionals with direct contribution to both the technological development of the Heineken Commerce and the Hub itself. The Technical Product Owner (TPO) acts as the primary interface between business strategy and engineering execution. Unlike a Business Analyst, the TPO owns the "Why" and "What" of the technical product, ensuring that the engineering team builds high-impact, scalable solutions that align with the Heineken EverGreen strategy. The TPO is responsible for maximizing the value of the technical product by maintaining a healthy, prioritized backlog and making critical trade-off decisions between new features and technical health. The Technical Product Owner for Marketing Automation & Customer Data Platform (CDP) owns the global technical product portfolio enabling personalized consumer engagement across HEINEKEN brands. This role ensures marketing technology platforms enable scalable, privacy-compliant and data-driven consumer journeys while maximizing business value and engineering efficiency. The TPO works closely with Digital Commerce, Consumer Engagement, CRM teams, Data & Analytics, Enterprise Architecture and Engineering to continuously improve global marketing capabilities. Product Scope The role owns the technical roadmap and delivery for products including: Salesforce Marketing Cloud Customer Data Platform (CDP) Consumer Identity integrations Audience Segmentation Journey Orchestration Personalisation Campaign Automation API integrations between Martech ecosystem Consumer Activation capabilities Your Responsibilities Would Include Technical Mastery & Architectural Literacy System & Architectural Thinking: Deep understanding of modern IT systems, modular architecture, and modern data stacks Ability to understand how individual technical features impact the broader digital ecosystem and enterprise architecture. Technical Problem Solving: Analytical mindset with sharp problem-solving skills and a history of structured thinking to resolve complex technical blockers. Backlog & SDLC Tooling: Expert-level proficiency in Agile/Scrum methodologies and lifecycle management tools like Jira or Azure DevOps. Data-Driven Optimization: Proven experience in product performance optimization, utilizing product experimentation and data-driven insights to measure success. Product Ownership & Strategic Execution End-to-End Ownership: Ability to take full ownership of the product lifecycle from ideation to launch, ensuring every technical increment aligns with the overall product roadmap and value proposition. Strategic Prioritization: Skilled in defining and ranking technical user stories and requirements based on a balance of business value, technical dependency and long-term product health. Value Orchestration: Ability to connect and translate commercial strategy and high-level capabilities into actionable technical tools that drive business growth and user productivity UX & Design Integration: Experience working with design systems and UX/UI design principles to ensure technical products remain user-centric. Leadership, Stakeholder Management & Communication Stakeholder Orchestration: Proven track record of building and maintaining strong collaborative relationships with stakeholders and leaders across a global, matrixed organization. Strategic Influence & Negotiation: Ability to manage the "Push-Pull" between demand (Business Analysts) and execution (Tech Specialists), using negotiation to defend the roadmap and manage expectations. Empathetic Leadership: A connector who can inspire and align cross-functional, dependent product teams or tribes around a unified vision. Effective Communication: Excellent verbal and written English skills with the ability to translate complex technical concepts into business-impact language for diverse audiences. Industry & Domain Expertise Route to Market Knowledge: Understanding of route to market typologies, specifically within the FMCG sector or the HEINEKEN landscape. Digital Commerce Expertise: Specialist understanding of how digital solutions drive commercial success in consumer engagement and acquisition portfolios. Ambiguity Management: Comfortable working in high-ambiguity environments and driving clarity and direction for engineering teams. Product Vision Develop the global technology roadmap for Marketing Automation and CDP capabilities supporting consumer acquisition, engagement and retention. Consumer Data Activation Translate consumer engagement strategies into scalable technical capabilities for segmentation, personalization and omnichannel activation. Engineering Leadership Prioritize technical capabilities balancing innovation, platform stability, scalability and technical debt. Platform Integration: Drive integration across: CDP Marketing Cloud OneTrust Identity Management Analytics Digital Commerce platforms Vendor Management Work closely with strategic partners including Salesforce and implementation partners. Success looks like Faster campaign deployment Increased marketing automation adoption High platform reliability Strong API ecosystem Increased consumer personalization capabilities Reduced manual marketing effort You Are a Good Candidate If You Have Professional Background: 5+ years of experience as a Technical Product Manager or Technical Product Owner, specifically within a high-growth tech environment or a large-scale digital transformation. Foundational Technical Expertise: A deep understanding of the Software Development Life Cycle (SDLC) is required. We are specifically looking for candidates with a background as a Software Engineer, Technical Architect or Systems Lead. This background is essential for the TPO to validly challenge technical estimates, understand architectural trade-offs (e.g., monolith vs. microservices), and earn the respect of the engineering team. Matrixed Delivery: Proven track record of delivering impactful digital solutions within a global, matrixed organization, managing dependencies across multiple "Tribes" or Product Teams. Proven experience transitioning from a BA or Senior Technical role into a leadership/ownership position. We're looking for someone who: has implemented Salesforce Marketing Cloud or Adobe Campaign understands CDPs understands customer identity has built consumer journey orchestration understands APIs and event-driven architectures can bridge marketing and engineering enjoys solving complex integration problems Ideal Background Martech Product Owner CRM Platform Lead Marketing Technology Manager Salesforce Solution Architect Adobe Experience Cloud Product Manager At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by comm
Here's where they are, who's hiring them, and what to say in your interview.
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Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.
Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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