communications manager

As the Communications Coordinator, you are a highly motivated and creative self-starter with a passion for storytelling, communications, content, marketing, and all things related to innovation. As an active and engaged member of the Marketing Department, you are able to manage multiple projects simultaneously, have excellent attention to detail and can use your communication skills to connect with the innovation community.The Communications Coordinator is responsible for designing, writing, storytelling and implementing communications for our brands, including feature stories, articles, blogs, copywriting, and press releases. You will be responsible for client-first-focused storytelling that brings our purpose and values to life with content grounded in opportunities and challenges faced by our target audiences. The Communications Coordinator is also responsible for developing the organization's public relations activities as well as writing the website copy, program and marketing collateral. Core ResponsibilitiesCommunications Planning and Strategy SupportSupport the overall communications strategy for our brands to build out our marketing and content efforts that drive growth, awareness, and engagementConsult with various internal teams on communication concepting and help suggest new campaign opportunities and/or strategic changesBuild and improve on repeatable processes for communication delivery, including templates, frameworks, calendars and briefsDevelop an understanding of the target audiences and their business challenges as well as industry trends to establish content themes, thought leadership and storiesCommunications Development, Writing and StorytellingResearch, interview subject matter experts, and find inspiration, as well as take direction from project owners to balance the interests of multiple stakeholdersWrite, edit and deliver quality and creative communications, long-form content and original articles, ensuring all assets are engaging, in line with brand standards, and error-freeImplement writing best practices for SEO, AEO, and Google's EEATDevelop engaging copy for marketing materials, reports, website content and other collateralTranslate program strategy into powerful and purposeful copy that engages, informs and inspires target audiences to take actionPublic RelationsDevelop press releases, media kits and advisories aligned with brand strategiesIdentify relevant or timely media opportunities by keeping up-to-date with industry trends, competitive landscape, and program knowledgeConduct research and outreach to foster relationships with media, and support media requests and opportunitiesIdentify external/ecosystem media and news opportunities to leverage and promote organizational PR objectives to create brand awarenessDevelop scripts and speaking notes to support live events and media appearancesAnalytics and ReportingDevelop and review reporting to measure the effectiveness of our communications show continuous improvementContinuously research and analyze past communication campaigns, competitor campaigns, industry trends and best practices to determine the most effective methods of communicating with target audiencesPrepare media activity reports and track media mentions for organizational brands and clientsSpecial Projects and Cross-Functional SupportWork closely with other Marketing team members to support the curation and creation of social media content including campaigns and promotional packagesContribute to quarterly government reporting as well as media and partner reportsCoordinate and maintain photo and video library and digital assets in collaboration with other Marketing team membersActively participate in team and organization meetings, and maintain strong and effective communication with the team through a variety of inter-team software tools including Slack, Zoom and G-SuiteRepresent iF at community events, and conferences (which can fall in and outside of typical business hours and Location Hamilton , ON Work location On site Salary $ 40,000 to $ 52,500 YEAR annually Terms of employment Permanent employment Full time Starts as soon as possible vacancies 1 vacancy Source CareerBeacon #cd1bfbec-e0de-4568-a080-a8ec723e73fb Various locations Hamilton, ON