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*MARKETING MANAGER* *Second Nature Boutique | Full-Time | Hybrid | Salary* *ROLE OVERVIEW* The Marketing Manager is responsible for leading the social media presence, content creation, marketing initiatives, and overall brand presence of Second Nature Boutique. This role oversees the planning and execution of social content across platforms, creates engaging and on-brand content that showcases products and the Second Nature lifestyle, supports sales and promotional initiatives, and helps build a strong and recognizable online community. The ideal candidate is highly organized, creative, fashion-forward, proactive, and comfortable working in a fast-paced retail environment where content often needs to be created, edited, and posted on a daily/weekly basis. *KEY RESPONSIBILITIES* *SOCIAL MEDIA MANAGEMENT* * Manage Second Nature Boutique?s social media accounts and overall online presence. * Develop and maintain a consistent social media strategy that aligns with the brand?s aesthetic, goals, and sales objectives. * Plan and maintain a weekly/monthly content calendar. * Schedule and publish regular content across Instagram, TikTok, Facebook, and other relevant platforms. * Stay current on social media trends, sounds, formats, features, and platform best practices. * Monitor engagement, comments, DMs, shares, saves, and overall community activity. * Respond to comments and messages in a timely and brand-appropriate manner. * Identify opportunities to increase reach, engagement, followers, and website/store traffic. * Ensure all social media content remains consistent with Second Nature?s brand voice and visual identity. * Stay informed on current brand marketing initiatives, driving inspiration and monitoring current trends and trend projections. *CONTENT CREATION* * Create and produce high-quality photo and video content for social media. * Regularly film Reels, TikToks, Stories, product features, try-ons, styling videos, behind-the-scenes content, and promotional content. * Capture new arrivals and products in-store and create content that highlights product details, styling options, and key selling points. * Create content around launches, promotions, events, seasonal campaigns, holidays, and special initiatives. * 1+ years experience in content creative apps and editing apps such as Capcut, Canva, Adobe Photoshop, Adobe Lightroom, + more. * Comfortable in front and behind the camera. * Work with team members to coordinate models, styling, locations, products, and props when necessary. * Edit short-form video and photo content for social media. * Write engaging captions, hooks, calls-to-action, and promotional copy. * Repurpose existing content across multiple platforms where appropriate. * Maintain an organized library of photos, videos, graphics, and other marketing assets. *PRODUCT & SALES MARKETING* * Work closely with the retail team to understand new arrivals, best sellers, inventory priorities, and products that need additional exposure. * Create social content that directly supports product launches and sales. * Highlight new arrivals, restocks, best sellers, seasonal products, promotions, and featured collections. * Run and maintain paid ads for social media and website SEO (Meta, Instagram, Tiktok) as needed. * Develop content that helps customers understand how to style and wear products. * Communicate key product details and selling points through social media. * Support in-store promotions and events through digital marketing. * Create urgency and excitement around product drops, limited quantities, and promotional periods. * Collaborate with the team to identify products and initiatives that should receive additional marketing support. *MARKETING & CAMPAIGNS* * Assist with the planning and execution of seasonal marketing campaigns. * Develop creative concepts for product launches and promotional campaigns. * Coordinate campaign timelines, content needs, and deliverables. * Create supporting social me Location Toronto , ON Work location On site Salary $ 40,000 to $ 50,000 YEAR annually Terms of employment Full time Starts as soon as possible vacancies 1 vacancy Source indeed.com #10230559043 Various locations Toronto, ON
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