CRM & Loyalty Program Manager | Speedwork

Develop and execute Consumer CRM strategy aligned with marketing, digital ecosystem, and business priorities to drive acquisition, engagement, retention, loyalty, and transaction growth. Lead consumer data management and governance, ensuring an integrated, accurate, and reliable customer database and single customer view across relevant systems and touchpoints. Develop customer segmentation and profiling based on demographics, behavior, transaction history, engagement, value, and lifecycle to support targeted business and marketing initiatives. Design and manage CRM & lifecycle campaigns including onboarding, engagement, cross-selling, retention, churn prevention, loyalty, and reactivation, with continuous testing and optimization. Manage and optimize loyalty programs by analyzing customer behavior, program performance, rewards, and economics to increase participation, transaction frequency, and customer lifetime value. Lead customer analytics, reporting, and insights by analyzing customer, campaign, transaction, and loyalty performance, developing dashboards, and translating data into actionable business recommendations. Lead CRM capability and team development by managing CRM platforms, automation, personalization, data initiatives, cross-functional projects, and developing team capabilities to ensure effective and timely delivery. Bachelor’s degree required; postgraduate degree or relevant certification is a plus. 6–8 years of relevant experience in CRM, Customer Analytics, Loyalty, Marketing Analytics, Customer Experience, or related fields. 2–3 years of experience in a managerial or team leadership role. Proven experience managing CRM campaigns, customer segmentation, lifecycle programs, and consumer databases. Strong experience in leveraging customer, transaction, digital behavior, and campaign data to drive commercial insights and business outcomes. Proficient in CRM, CDP, marketing automation, BI, or analytics tools. Experience in loyalty, retention, churn prevention, cross-selling, and customer reactivation is preferred. Experience in B2C, retail, automotive, e-commerce, financial services, telecommunications, or other consumer-focused industries is an advantage