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Digital Marketing Manager

Unicapital Group · Makati, Metro Manila

📅 11/08/2026
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Main Responsibility: Paid Advertising, Lead Generation Strategy, Performance Optimisation, Community Management Job Responsibilities: 1. Paid Social Media & Advertising • Execute Meta lead gen campaigns for UTrade & ULoan • Manage (possible) Google Ads and LinkedIn campaigns • Own monthly paid media budget allocation • Test and explore new paid channels 2. Lead Quality & Sales Enablement • Work with sales on lead quality refinement • Optimise lead capture forms 3. Video Content Production • Shoot and produce 1-2 weekly video reels featuring research analysts (UTrade) • Edit market research reports into short-form video content (UTrade) • Co-produce and shoot 2 monthly TikTok reels/Stories content (UTrade, ULoan) • Create video templates and style guidelines • Coordinate filming schedules with the Research Team 4. Campaign Strategy and Optimisation • Optimise for CPL and Leads Conversion • Implement retargeting campaigns 5. Landing page & Conversion • Design and optimise landing pages • Ensure seamless user journey 6. Analytics and Reporting • Recommend improvement on performance dashboards • Track KPIs: leads, CPL, conversion rates • Provide weekly and monthly reports • Conduct competitive analysis to benchmark our digital application channels and digital presence 7. Community Management & Engagement • Monitor and respond to comments/messages across UTrade, ULoan, and Unicapital social media • Develop engagement strategies to boost organic reach • Track community sentiment and engagement metrics • Use community insights to inform paid campaigns • Build and manage Reddit presence for all brands 8. Cross - Team Support & Content Collaboration • Provide graphics support to other teams • Support social media content needs across departments • Assist with communications and branding materials • Support PR initiatives • Help manage corporate giveaways inventory • Brief the consultant on campaign requirements • Provide performance data for content strategy • Develop ad copy and creative briefs 9. Events Support • Support major events as needed And other tasks that may be assigned from time to time to support the Company's goals and objectives. Bachelor of Science in Marketing or a related field. Proven experience in digital marketing and management. SEO and SEM, marketing databases, and email campaigns and social media and/or display advertising campaigns for at least 5 years Proficiency in online marketing tools Strong ability to analyze metrics and trends to inform data-driven decisions. Excellent collaboration and project management skills to work with cross-functional teams. Up to date with the latest trends and best practices in digital marketing Leadership & Delegation, Good Communication, Creativity & Innovation, Empathy & Customer-Centricity, Collaboration & Interpersonal Skills, Problem-Solving & Decision Making, Time Management & Organization.
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